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Social Media Data Indicates Netflix's 'Stranger Things' Is A New Fan Favorite

Wayne Duggan

The latest data from TickerTags indicates that Netflix, Inc. (NASDAQ: NFLX) has found another big hit in its new original sci-fi thriller “Stranger Things.”

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

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Social media is buzzing about "Stranger Things," which is set in a small Indiana town in 1983 and stars Winona Ryder. In fact, peak social conversations about “Stranger Things” have topped peak social mentions of hit Netflix documentary series “Making a Murderer” by 37 percent.

In fact, social media mentions of “Stranger Things” are roughly on-par with mentions of Netflix hits “House of Cards” and “Jessica Jones.” Peak mentions of “Stranger Things” have so far not reached the peak levels achieved by Netflix’s most-discussed shows “Fuller House,” "Daredevil,” and “Orange is the New Black,” but it certainly appears as if Netflix has once again struck programming gold with its new series.

A hit show might be just what Netflix needs to take attention off of its slumping share price and disappointing Q2 subscriber growth numbers. After a second consecutive post-earning sell-off, Netflix is now down 18.1 percent in 2016.

Disclosure: the author holds no position in the stocks mentioned.

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