Social Media ETF ‘SOCL’ Rallies After Twitter Cleans House
This article was originally published on ETFTrends.com.
Social media stocks and sector related ETF strengthened Thursday, with Twitter (etftrends.com/quote/TWTR) leading the charge after beating third quarter expectations.
The Global X Social Media ETF (SOCL) popped 4.5% on Thursday.
Lifting the sector-related ETF, Twitter shares jumped 15.1% Thursday after climbing as high as 22% earlier in the day, testing both its short- and long-term resistances at the 50- and 200-day simple moving average. TWTR is the largest component holding in SOCL's portfolio, making up 11.7% of the underlying index.
Twitter was on track for its best single-day gain after the social media company beat Wall Street's revenue and profit estimates, selling more ads despite purging millions of fake accounts used for disinformation, hate speech and other abuse in an attempt to solidify a base of high-quality users who are attractive to advertisers, Reuters reports.
“If they are getting rid of bots, fake accounts and fighting hate speech, then it’s actually good for the health of the platform overall,” Pivotal Research Group analyst Brian Wieser told Reuters. “That is certainly more appealing to advertisers.”
Twitter Q3 Revenue
Twitter's third quarter advertising revenue surged 29% to $650 million in year-over-year, bolstered by ad sales on broadcasts from media companies including Live Nation Entertainment, Major League Baseball and Major League Soccer.
Overall revenue also advanced from a year earlier to $758 million, beating analysts’ average expectations of of $702.6 million.
The cleanup efforts it launched in March or so-called "health" initiative will allow the social media company to expand revenue faster than users for a sustained period.
“Health ultimately is a growth factor for the service, and we do believe that’s important not just for the overall experience, but in terms of making Twitter long-term enduring as well,” Twitter Chief Executive Officer Jack Dorsey said during the call.
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