AUSTIN, TX--(Marketwired - Mar 26, 2015) - Socialware, the leading provider of Social Media Risk Management solutions for the enterprise, today announced the availability of new brand protection and monitoring capabilities. Socialware's Social Brand Protection (SBP) solution allows firms to automatically discover, inventory, monitor and patrol its social media and web points-of-presence (POPs), providing marketers, risk management teams and legal counsel peace of mind that their brand is not being misrepresented on social.
Social media has made it easier for firms to conduct business online and create one-on-one relationships with customers, partners, brand advocates and employees. But given the ease of creating a social media account, it's nearly impossible for firms to keep up with their authorized social media properties and even harder to discover new unknown and unauthorized points of presence. Some social networks estimate that up to 25% of the profiles on their sites are fraudulent or misrepresentative. This opens firms up to security, compliance and brand reputation risks since they don't have visibility into employee, third party or even rogue accounts created with or referencing their brand. With Socialware's SBP solution, firms can continuously discover all instances of their brand across social media and gain control of where and how it's being used.
"The average enterprise firm has more than 178 official corporate social points of presence, but most firms also have hundreds if not thousands of instances of their brand on social media, often unsanctioned by the firm," said Ken Naumann, CEO of Socialware. "This puts the firm not only at legal risk, but also at risk for damage to the brand reputation they spend so much time and money to create and protect. Socialware's SBP solution provides an automated way to eliminate that risk."
Socialware's SBP solution is completely automated and removes the need for expensive and labor-intensive manual social media audits that only capture a snapshot in time. Additionally, standard content monitoring tools are only designed to patrol mentions of a brand, not to identify and monitor actual points-of-presence. Socialware's SBP solution is the only automated solution that can:
- Discover brand presence on social media, including use by employees, third parties and others;
- Inventory and patrol all social media and web properties important to the enterprise;
- Protect the brand from rogue agents and unauthorized use of the brand;
- Automate workflows and communication between different groups at the firm (marketing, legal, IT, risk, etc.);
These new capabilities are provided with the support of Socialware's new partner Brandle®, Inc. Brandle provides social media security and brand protection solutions for large enterprises. Brandle's brand protection capabilities further enhance the existing Socialware social media risk management platform.
"Socialware's platform already has comprehensive compliance and marketing solutions for social media in regulated industries. By adding social media discovery and brand protection capabilities, we are building the most comprehensive platform of solutions for managing social media across the entire enterprise," said Naumann. "We offer a solution for every stakeholder: marketing, sales, compliance, IT and risk management. By delivering solutions for managing social media that are modular and integrated, we allow firms to implement the solutions they need all from a single platform."
To learn more about Socialware's SBP solution and the entire spectrum of Socialware solutions, visit socialware.com or contact firstname.lastname@example.org. To attend a webinar on Social Brand Protection from Socialware and Brandle, register at go.socialware.com/socialbrandprotection.
Socialware provides the most comprehensive set of solutions for regulated firms and their employees to generate business, comply with regulations and manage risk on social media. The Socialware platform offers a comprehensive set of modules that provides specific solutions for different groups and needs within a firm, including risk management, sales, marketing, compliance and IT. Socialware's wide range of solutions allow regulated firms and their customers to trust that the business they conduct on social is safe, compliant, relevant and effective. Socialware is a trusted technology partner to more than 150 of the leading firms in the US. Learn more about Socialware at www.socialware.com. For more information about Brandle, visit www.brandle.net.