NEW YORK, NY--(Marketwired - Jan 29, 2014) - SodaStream and House Party have teamed up again, this time to amplify SodaStream's advertising buy during the biggest game of the year with experience-driven social marketing. For the second year in a row, SodaStream, the world leader in home soda-making, will partner with House Party, Inc. for "Fizz and Football," an advocacy campaign that puts SodaStream's products into the homes and social channels of 1,000 Game Day party hosts and their guests.
At the start of the 12-week "Fizz and Football" campaign, over 20,000 applicants vied for the 1,000 host slots by creating and sharing videos and other content that demonstrated their special passion for SodaStream. Once selected, the lucky 1,000 set up individual party pages on House Party's digital platform to invite their friends and plan and promote their parties. A week before game day, their party packs arrived, filled with SodaStream's soda maker, flavors, mini footballs and megaphones, rebates and more. Then on February 2nd, Super Bowl Sunday, the parties begin! Friends and families in a thousand homes, enjoying the game, tuning in to the SodaStream commercial, and turning to their new SodaStream machines, creating customized beverages, and sharing their photos, videos, posts, tweets -- their recommendations -- with millions beyond the parties, driving huge and long-lasting brand and sales lifts.
To further drive trial, fuel content creation and spread advocacy, SodaStream has added House Party's new Chatterbox™ offering to the mix. Two thousand of SodaStream's loyal fans will be invited to be a Chatterbox for the brand and receive Chat Packs filled with a variety of SodaStream flavors, 1-liter bottles, rebates and more.
"We've built our business on word-of-mouth, so ensuring that our Game Day ad buy was optimized, using experience-driven word-of-mouth, was a natural for us," said Kristin Harp, SodaStream's U.S. marketing manager. "We have worked with House Party on many other campaigns with tremendous results. The party hosts, our brand advocates, drove favorability lifts of over 250% among those they reached, and purchase-intent lifts of nearly 300%. That is powerful marketing and we were excited to put it into action on Super Bowl Sunday, the biggest advertising event of the year."
"We're thrilled to once again be a part of SodaStream's Super Bowl media blitz, amplifying their TV spend with our experience driven social marketing platform," said House Party CEO Chris Maher. "Our campaigns have generated unmatched engagement, advocacy, and brand lifts -- and make the rest of the mix work better."
SodaStream will premiere its ad, during the 4th Quarter of Super Bowl XLVIII on Sunday, February 2, 2014.
SodaStream International Ltd. (
About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results.
House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). For clients who want to leverage the resulting earned-media content to create more effective paid digital media, House Party also offers "Reality Advertising."
House Party programs, all rigorously measured, are employed by many of the world's best-known brands, including Kraft, Kimberly Clark, MillerCoors and Hasbro. Visit us at about.houseparty.com. Follow us @HousePartyInc.