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SodaStream operations could be disrupted by Israeli reservist call

Home beverage carbonation system maker SodaStream (SODA) could see its operations disrupted as a result of the obligation of certain personnel in Israel to perform military service. The company previously stated in its 20-F filing with the SEC for FY11 that "Many of our officers and employees are currently obligated to perform annual reserve duty (in Israel)... Our operations could be disrupted by the absence of one or more of our executive officers or key employees for a significant period due to military service. Such disruption could have a material adverse effect on our business and results." Media outlets including Associated Press and Sky News reported today that Israel's defense minister has approved the call-up of 30,000 reservists in a prelude to a possible ground offensive escalating its Gaza conflict. In mid-afternoon trading, SodaStream shares fell 79c, or 2.25%, to $34.35.