U.S. Markets closed

SoftBank Gives ‘Very Public Lesson’ to Founders in WeWork Ouster

Pavel Alpeyev

(Bloomberg) -- Masayoshi Son, long known as a free-spending benefactor who encouraged startup founders to pursue their dreams even if it meant losing billions of dollars, had a different message for entrepreneurs last week: Your dreams had better be profitable.

The chief executive officer of Japan’s SoftBank Group Corp. told company leaders gathered at the five-star Langham resort they need to become profitable soon and stressed the importance of good governance, according to a person who attended the event. Public investors aren’t going to tolerate gimmicks, like super-voting rights or complicated share structures, that privilege founders over other stakeholders, he said, adding they should get in shape years before they consider going public.

The “or else” part of the message became clear just days later when SoftBank led the ouster of WeWork’s controversial co-founder Adam Neumann. The co-working giant’s plans to go public this month imploded, with investors balking at paying a premium for a money-losing real estate venture controlled by an eccentric founder. More WeWork executives with close ties to Neumann quickly followed him out the door.

The messy, high-profile coup tarnishes Son’s reputation for picking winners. But Neumann’s removal also shows a new side of Son -- an investor willing to enforce the kind of discipline that public investors demand at his portfolio companies.

“It’s a very public lesson for all the entrepreneurs,” said Chris Lane, an analyst at Sanford C. Bernstein & Co. “No one will want to be Adam.”

A spokeswoman for SoftBank declined to comment on the private event. The three-day affair also featured a performance from singer John Legend, and a four-legged robot from portfolio company Boston Dynamics stalked across the hotel’s lawn.

Son, the smiling billionaire with a 300-year vision and a goal for his portfolio companies to create “information revolution-happiness for everyone,” has been considered founder-friendly for decades. In 1995, he wrote a $2 million check during his first meeting with Yahoo! co-founder Jerry Yang. Five years later, he invested $20 million in Jack Ma’s Alibaba Group Holding Ltd., a stake that’s now worth more than $100 billion.

That was just a warm-up for his unprecedented $100 billion Vision Fund, raised in 2017. It’s since put money into more than 80 companies in a dizzying array of sectors, from ride-hailing and genomics to vertical farms and satellites. In June, Son claimed his returns were 62% so far. But Silicon Valley venture capitalists were quick to cite WeWork as evidence of SoftBank’s failures.

“Welcoming all the converts to the SoftBank is horrible position,” wrote one VC on Twitter.

Now, SoftBank will have to decide whether to write down the value of its stake. The We Co. IPO has been delayed for now, but when it does occur, the market may value the company at about a third of its valuation when Son last put money into it.

Neumann didn’t make it to Pasadena last week, according to the person. But as the festivities wound down on Thursday, WeWork’s board and its institutional investors including SoftBank arrived at a consensus: WeWork’s IPO could not proceed with Neumann at the helm. It took another three days for long-time SoftBank directors Ron Fisher and Mark Schwartz to get WeWork’s co-founder to come around. On Tuesday, he stepped down from his CEO role, taking the title of non-executive chairman.

SoftBank’s strategy of taking non-controlling stakes in the world’s leading tech companies and encouraging them to cooperate means that Son doesn’t have direct influence on how they are run. But the massive infusions of cash, ranging from about $100 million into the billions of dollars, come with accelerated growth schedules and an increased need for cash.

“If you are dependent on someone to provide the funding, it doesn’t matter how much they own,” Bernstein’s Lane said. “In the case of WeWork, the public markets clearly weren’t willing to step in. Their only viable option was the Vision Fund.”

WeWork isn’t SoftBank’s first intervention. Its investment in Uber Technologies Inc. included a deal to block controversial co-founder Travis Kalanick from taking a CEO or chairman position.

More recently, Brandless Inc. CEO Tina Sharkey stepped down in March in a move that’s been attributed to growing tension with its shareholder. SoftBank had agreed to invest $240 million in installments in the maker of unbranded goods last year. Tensions had arisen when SoftBank began pressuring the company to turn a profit, according to news site The Information, which cited people with knowledge of the discussions who it didn’t name.

“Founders who really scale businesses like WeWork have to be ambitious and a little bit crazy,” said Steve Kaplan, professor at the University of Chicago’s Booth School of Business. “But it’s a rare founder who can go from starting a company to building it into a giant.”

For entrepreneurs who gathered in Pasadena last week, the lessons of WeWork are only now becoming clear. Among the SoftBank portfolio companies that have yet to go public are ride-hailing giants Didi Chuxing and Grab and Indian finance startup Paytm. But even as his lieutenants were laying the groundwork for Neumann’s ouster, Son took the stage to tell entrepreneurs that daring and ambition are still a winning formula.

--With assistance from Yoolim Lee.

To contact the reporter on this story: Pavel Alpeyev in Tokyo at palpeyev@bloomberg.net

To contact the editors responsible for this story: Edwin Chan at echan273@bloomberg.net, Amy Thomson, Peter Elstrom

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.