U.S. Markets closed

SoftLayer Now Powers Online Games for More Than 100 Million Players

DALLAS, TX--(Marketwire - Mar 27, 2013) - In the hypercompetitive online gaming world, a couple of milliseconds of lag can be the difference between virtual life and death, and the inability to scale up with demand can kill an entire game title. Game developers are more frequently relying on SoftLayer's high performance global cloud infrastructure to support their rapid growth and maximize their players' experience.

Hundreds of the top mobile, PC and social games with more than 100 million active players, are now supported by SoftLayer's infrastructure platform. In the last two quarters alone, more than 60 new gaming companies have joined SoftLayer's customer portfolio, frequently moving from commodity cloud platforms because of problems with cost, latency, availability and raw performance.

SoftLayer's global platform provides the performance and scalability that hundreds of industry-leading and notable game developers -- including Hothead Games, Geewa, Grinding Gear Games, Peak Games and Rumble Entertainment -- require to test, deploy, manage, play, and grow their games.

Over the past year, Hothead Games has released six games which have all risen to the top 10 in both the Apple and Google Play app stores, including the BIG WIN Sports™ series of games and the recently launched Rivals at War. Running their back-end database, Cloudant, on the SoftLayer platform has enabled Hothead Games to scale massively and economically, handling billions of database transactions per-day while delivering a superior experience to gamers.

"The ability to add tens of thousands of users overnight is the value of working with SoftLayer," said Safa Sofuoglu, CTO of Peak Games, the largest and fastest-growing gaming company in Turkey, the Middle East and North Africa, and one of the three largest social gaming companies globally with more than 45 million active players. "SoftLayer understands the needs of game developers. We can very quickly double our infrastructure requirements when one of our games take off, and easily manage and support new users without compromising on performance while not incurring massive costs. SoftLayer gives us the flexibility to utilize what we need without being locked in."

With SoftLayer, gaming companies can roll out virtual and bare-metal servers along with a suite of networking, security and storage solutions on demand and in real time. This agility allows these companies to have the capacity they need exactly when they need it. By taking this approach, gaming companies can focus on their core mission of game development and control costs by only paying for the servers they need at any given time.

"We're expanding our first-person shooter game 'Ballistic' into Asian markets, and we wanted to partner with a cloud service provider that could deliver not only raw computing power but also high-quality network service," said Jim Tso, senior producer for Rumble Entertainment. "SoftLayer's data center in Singapore and global network footprint help us overcome any network latency issues, giving our users a great online experience."

"'Path of Exile' is unique among online action RPGs because players play on one large international realm. SoftLayer's data centers on multiple continents (and the free bandwidth between them) let us run servers local to the individual players while still allowing them to play with their international friends if they choose to," said Chris Wilson, managing director for Grinding Gear Games. "SoftLayer's ability to provision new servers quickly allowed us to deal with the immense demand we faced when we launched Path of Exile's Open Beta. We're extremely pleased with SoftLayer and the server reliability that it allows us to offer our customers."

"Game developers don't have the time or resources to manage their own complex infrastructure because they need to focus on their core business -- developing great games, launching on time and keeping players engaged," said Marc Jones, vice president of product innovation for SoftLayer. "Because we understand the high stakes of their operations, we've tailored our cloud platform to meet gaming companies' demands -- from initial game release and explosive, overnight growth, to the performance and availability demands that come with everyday play."

About SoftLayer Technologies
SoftLayer operates a global cloud infrastructure platform built for Internet scale. Spanning 13 data centers in the United States, Asia and Europe and a global footprint of network points of presence, SoftLayer's modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a global network for secure, low-latency communications. With 100,000 devices under management, SoftLayer is the largest privately held Infrastructure-as-a-Service provider in the world with customers from Web startups to global enterprises. For more information, please visit softlayer.com.