BOULDER, CO--(Marketwired - Jun 3, 2014) - SolidFire, the leader in all-flash storage systems built for the Next Generation Data Center, today announced that James Whitemore will serve as the company's first chief marketing officer (CMO). In this role, James will lead SolidFire's worldwide marketing efforts, including corporate, product and field marketing as the company continues its aggressive growth trajectory.
James will work collaboratively with SolidFire's executive leadership, engineering, and sales teams to develop and implement customer acquisition, expansion and retention strategies to drive sustained awareness of SolidFire's brand and revenue growth across its sales channels and markets worldwide.
"James' focus on building teams, programs and solutions that are organized around the customer will help SolidFire meet the needs of our diverse and global customer base," commented SolidFire's CEO and Founder Dave Wright. "As we continue to deliver on the promise of the Next Generation Data Center, we also maintain our focus on identifying and acquiring the best talent to drive SolidFire's market expansion."
A veteran of the cloud computing and storage industry, James has more than 25 years experience leading, developing and executing successful global sales, product management and marketing strategies. He most recently served as SVP of Sales and Marketing at West IP Communications, a leading provider of technology-driven communications services, where he led the company's Unified Communications-as-a-Services (UCaSS) business. Prior to his tenure at West IP Communications, James was EVP of Sales and Marketing at Smoothstone IP Communications.
Prior to Smoothstone, James was the Chief Marketing Officer at Savvis and he has held a variety of sales and marketing positions in Europe, Asia and the U.S. with Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables (STC). James holds a bachelor's degree in business administration and management from Northumbria University.
SolidFire is the market leader in all-flash storage systems built for the next generation data center. Leveraging SolidFire's all-flash architecture, with volume-level Quality of Service (QoS) controls, customers now can guarantee storage performance to thousands of applications within a shared infrastructure. Coupling this functionality with in-line data reduction techniques and system-wide automation results in substantial capital and operating cost savings relative to traditional disk and basic all-flash storage systems.