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Get to the Source This Summer with New Pepto® Diarrhea

CINCINNATI--(BUSINESS WIRE)--

Pepto Bismol® is bringing innovation to the digestive wellness category with NEW Pepto Diarrhea and the release of Liquicaps

For 100 years, Pepto Bismol has been a go-to for five symptom digestive relief. Now this iconic brand is introducing a NEW product focused on diarrhea relief AND a convenient form for your occasional stomach upset, Liquicaps, just in time for a summer filled with traveling, cookouts and fun.

Bacteria is a leading cause of diarrhea and it can come from the food you eat! Unlike other over-the-counter (OTC) diarrhea treatments that only treat symptoms, Pepto Diarrhea treats symptoms, coats your stomach AND kills bacteria that causes diarrhea. Pepto Diarrhea provides fast and effective diarrhea relief and gets to the source of diarrhea!

Pepto Bismol is also bringing the first form innovation to the bismuth category in over 25 years with the launch of Pepto Bismol Liquicaps. This convenient new form provides the same relief as its liquid counterpart and allows you to take Pepto on-the-go so you are prepared for any tummy troubles this summer.

“Under the name Bismosal, Pepto Bismol was first invented in the early 1900s to address a form of cholera that caused severe diarrhea. In 1919 the product name was changed to Pepto Bismol. After 100 years of expanding the relief to cover five symptoms, we are returning to our roots with the launch of a single-symptom product focused on diarrhea relief,” said Ilonka Laviz, Brand Franchise Director, North America Digestive Wellness. “Pepto Bismol has been a trusted product for tummy troubles for a century now, and with the introduction of Pepto Diarrhea and the Liquicap, we’re ensuring that there’s a Pepto for every consumer and every situation.”

Whether it’s a two-week road trip or a second serving of barbecue, Pepto Diarrhea and Pepto Bismol Liquicaps have you covered this summer.

About Pepto Bismol

Pepto Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured by Procter & Gamble for adults and children 12 years of age and older, Pepto Bismol is available in multiple forms (regular strength liquid, ultra strength liquid, LiquiCaps, chewables, and caplets) and flavors (Cherry and Original). The brand also offers Pepto Kids Antacid for children 2 years of age and older. For additional information, please visit www.pepto-bismol.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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