TEMECULA, CA / ACCESSWIRE / February 11, 2021 / More than being an aesthetic expression for clothing, accessories, and lifestyle preferences, fashion is also an effective tool in empowering people. Wearing the right clothes and accessories help people boost their self-esteem while making them feel confident enough to go out there and live life to the fullest. Southern Gypsy Charm is one of the few fashion companies that go beyond its functional purpose. The brand not only provides unique clothing styles but also serves as an ultimate source of body positivity and empowerment, encouraging women to embrace and love the skin they are in.
Southern Gypsy Charm is a fashion powerhouse that focuses on providing unique apparel and accessories selections. Overall, the signature trend of the brand is the Western and boho fashion look. The rising clothing line houses a wide range of styles ranging from edgy graphic T-shirts, sexy tops, sweaters, and cardigans, to denim pants, dresses, jumpsuits, and rompers. It is also home to bags, purses, and jewelry pieces that highlight Western vibes. Moreover, the store features a stylish line of footwear, including croc-leather and suede boots, mules, and sliders.
Inspired by her new life in Texas and her previous experience in the fashion industry, the company founder, Ashley Guzman, decided to invest in her knowledge in design, production, and photography. This was a significant career change for the mother of four, whose career was mainly in the pharmaceutical field. With only $50 in her bank account, she took a leap of faith and established what would now be known as Southern Gypsy Charm. What started as a small start-up business in 2018 quickly turned into a full-blown apparel business shipping hundreds of orders per week. By 2020, Ashley opened her first storefront in Southern California.
A personal struggle of its founder inspired the launching of Southern Gypsy Charm. "I found it extremely hard to find clothing that was appropriate for me at that time," shares Ashley. From then on, she became enamored with the idea of helping women in their mid-20s to mid-40s find high-quality fashion pieces fit for their age range without breaking the bank.
Soon, the mission of the company evolved into something even greater. From providing stylish pieces that fit women of all ages and sizes perfectly, Southern Gypsy Charm took its designs up a notch. The company began focusing on unique apparel ideas that would make their customers stand out from the crowd, ultimately boosting their confidence and self-esteem. In essence, the boutique seeks to provide clothing styles that are unlike any other.
Today, Southern Gypsy Charm continues to be at the forefront in the Western and Boho fashion trends. Through her company, Ashley and her team are determined to continue inspiring and empowering women in their respective journeys in life by providing the right fashion pieces that will help them feel beautiful inside and out.
Learn more about Southern Gypsy Charm and its fashionable pieces by visiting its official website.
SOURCE: Southern Gypsy Charm
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