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Sovos Announces New Executive Leadership for Global Sales and Marketing

Andy Hershey and Chris Lynch bring vast experience to key sales and marketing functions for global platform companies

ATLANTA, February 08, 2024--(BUSINESS WIRE)--Global compliance technology solutions and services provider Sovos today announced the appointment of two new executives. Andy Hershey joins Sovos as its chief revenue officer, where he will lead the global direct sales and sales engineering organizations. Chris Lynch joins the company as chief marketing officer, where he will lead cross-functional teams across multiple marketing disciplines and direct all initiatives impacting the category-leading brand. Both leaders bring to Sovos extensive experience in managing growth initiatives for large portfolio companies, and in markets consolidating from point solutions to platforms.

"With the demand for a global approach to compliance on the rise, ensuring that we have leadership with a history of delivering results in these key positions is essential," said Alice Katwan, president of revenue, Sovos. "Andy brings to Sovos a proven track record of accelerating growth for multi-national organizations. Chris’s experience as a storyteller for companies with large portfolios, coupled with his experience as a data-driven marketing leader, will prove vital in our effort to lead the industry from point solutions to platform. As Sovos continues to stake its place as the leader in this category, I know they are the right people for these critical roles."

Hershey joined Sovos from NS1, acquired by IBM, where he served as chief revenue officer driving revenue generation and retention programs. Prior to that, he spent more than 10 years in sales leadership positions at Splunk, including global vice president, cloud sales and go-to-market transformation. He has spent the majority of his career concentrated on driving global revenue opportunities for cloud-based platforms and solutions.

"The way in which technology is being implemented to ensure that tax authorities are realizing revenue they are legally owed demands a modern technology response that only a true cloud solution can offer," said Hershey. "Joining Sovos at this point of inflection in the market is a tremendous opportunity. Businesses are demanding solutions that will keep them a step ahead and Sovos is the only company ready to deliver."

Lynch joins Sovos from Mindtickle, where he served as chief marketing officer leading all global marketing functions, including product marketing, digital, demand generation, go-to-market strategy, brand and creative. He has held senior marketing leadership roles for several other large technology portfolio companies, including chief marketing officer at Cision and head of global product marketing for Oracle’s marketing cloud group. With an early career foundation in journalism and later product marketing, Chris is known in the industry as an innovative storyteller, able to craft new and creative ways for customers and prospects to envision new ways of working.

"Sovos is in an incredibly envious market position of having dedicated and proven technology solutions that solve compliance issues for businesses even in the world’s most complex tax environments," said Lynch. "I am excited to lead the team and ensure that we continue to deliver product and service excellence, while reaching and informing businesses that need our help the most."

About Sovos

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit and follow us on LinkedIn and Twitter.

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Zeno Group for Sovos