NEWARK, DE / ACCESSWIRE / September 5, 2022 / Global Spending in Digital Customer Experience and Engagement Solutions Market was valued at US$ 375.8 Mn in 2021 and is expected to reach US$ 626.6 Million by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report customer awareness segment by the solution will remain pivotal for the market as the bulk of revenue will be generated through this category. It is projected that the customer awareness segment will account for a CAGR of 4.6% during 2022 - 2032.
The US to Command the Larger Proportion of Spending in Digital Customer Experience and Engagement Solutions Market throughout the Analysis Period
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The US commands over 25% of the market share and is expected to keep that position intact with an absolute opportunity growth of US$ 69.2 Mn to reach a valuation of US$ 174.7 Mn by 2032. By the end of 2019, the Business to Business (B2B) e-commerce was valued at around US$ 6.7 Tn.
Spending in Digital Customer Experience and Engagement Solutions Market: Competition Insights
Currently, Spending in Digital Customer Experience and Engagement Solutions companies are working toward finding a balance between expanding their product portfolio and capitalizing on the growing market demand. The key companies operating in the Spending in Digital Customer Experience and Engagement Solutions market include Accenture PLC, Capgemini SE, Cognizant, IBM Corporation, Liferay Inc., MEGA International, Orange Business Services, Tietoevry Corporation, SAS Institute Inc., KOFAX Inc., NCR Corporation, Tata Consultancy Services (TCS) Limited, Zendesk Inc., and SAS Institute Inc.
The key recent developments of Spending in Digital Customer Experience and Engagement Solutions manufacturers are as follows:
· In July 2022, Cognizant announced that it has received a multi-year mandate by the National Insurance Company Limited (NICL) for the purpose of accelerating and managing the agency's digital transformation.
· In June 2022, it was announced that KOFAX Inc. had acquired Tungsten Corporation, a global B2B e-invoicing network facilitating and streamlining complex invoice-to-pay processes. This acquisition is estimated to aid organizations with every level of maturity pertaining to e-Invoicing.
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· In May 2022, the Finnish Border Guard collaborated with Tietoevry Corporation in order to implement a state-of-the-art Maritime Search and Rescue (SAR) Command and Control System for helping the agency's work by invigorating and digitizing the information exchange between maritime SAR command centers and search and rescue units to provide extensive support to save lives in maritime emergencies.
Key Segments Covered in Market Survey
The Spending in Digital Customer Experience and Engagement Solutions Market is segmented based on business type, touchpoints, industry, enterprise size, solution, and region.
By Business Type:
Business to Business (B2B)
Business to Consumer (B2C)
Business to Business to Consumer (B2B2C)
By Touch Points:
Retail and wholesale
Services & Consumers
By Enterprise Size:
Customer data management platforms
Advertising & Marketing
Cross Selling/ Upselling
Virtual Trials/ Displays
Purchase and relation
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Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
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More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the Spending in the Digital Customer Experience and Engagement Solutions Market, presenting historical market data (2016-2021) and forecast statistics for the period of 2022-2032.
The study reveals extensive growth in Spending in the Digital Customer Experience and Engagement Solutions Market in terms of Business Type (Business to Business, Business to Consumer, and Business to Business to Consumer), Touch Points (Social media, Gamification, Digital Marketing, and Mobility), Industry (Banking, Insurance, Manufacturing, Public Sector, Telecommunications, Utilities, Retail and wholesale, Services & Consumers, and Transport), Enterprise Size (Small Enterprises, Medium Enterprises, and Large Enterprises), Solution (Customer Awareness, Customer Engagement, Purchase and relation, and Support Services), across five regions (North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa).
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