SponsorsOne to Add Direct To Consumer ("DTC") Sales Channel for Distilled Spirits
Initial Product Line Will Be Its Exclusive Line Of Doc Wylder's Spirits; eCommerce Store Planned To Open Mid-January 2021 And Will Ship DTC In 31 States
WATERLOO, ON / ACCESSWIRE / January 4, 2021 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly selling proprietary brands focused in the Alcohol, Functional Beverage and Hemp Sectors, announced today it plans to open its direct to consumer ("DTC") store mid-January with its flagship product Doc Wylder's.
SponsorsOne's wholly-owned subsidiary Premier Beverage Consortium LLC ("PBC") will launch a fully integrated eCommerce site built with Shopify, allowing eligible purchasers to purchase our exclusive brands direct. PBC has developed a complete warehousing, fulfillment, and direct shipping platform with external complaint providers. PBC plans to offer exclusive products online direct to consumers allowing us to build communities around each Brand
Doc Wylder's product in a 4 pack, 8 pack, and 15 pack will be the first offering directly to consumers. Under the rules, 10 states legally allow DTC sales of distilled spirits, including Alaska, Arizona, Connecticut, Hawaii, Kentucky, Nebraska, Nevada, New Hampshire, North Dakota, Rhode Island, and Washington, D.C., as well as military bases. For the other 21 States, licensed retailers are used to fulfill the DTC orders. Currently, DTC channels for wineries is considered a mature channel. Only three states do not allow direct shipping from wineries, Alabama, Mississippi and Utah. According to data from Sovos Ship Compliant and Wines Vines Analytics, the DTC wine channel grew by 7.4% in 2019 to $3.2 billion. To help put this in perspective Statista is projected that the entire U.S. Whisky category will be $16.6 billion in 2020. They are projecting the entire spirits category to have $76.8 billion in total revenue. DTC for Distilled Spirits is currently in its infancy stage and PBC intends to lead in the DTC category leveraging its premium Brands that are under development in-house and the use of the SponsorCoin platform for building online communities around each Brand.
Myles Bartholomew, CEO of SponsorsOne, said: "We have created relationships which make us compliant in 31 States. With our internal team of brand builders and content creators, we expect to premiere every Brand direct to the consumer while leveraging influencers as the key marketing channel."
For more information on the Doc Wylder's "Ready to Drink" product line go to: www.docwylders.com
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution of brand creation and digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows the brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm. The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services. Their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods. SponsorsOne, through its wholly-owned subsidiary, SponsorsOne Media Inc., provides full creative and Brand building/management services to all our Brands and manages the influencer communities for each Brand. For making the Brand big, our wholly-owned subsidiary S1 Brands Inc. builds wholesale/retail distribution channels for the Brand acting as a master distributor. S1 Brands provides sales and marketing on behalf of the Brand to its vast network of national wholesalers and retailers and provides purchase order financing to assist the Brand fulfilling every order. Premier Beverage Consortium LLC, is a wholly-owned subsidiary and is brand building for the global spirits market with its flagship "Ready to Drink" product called Doc Wylders. Ownership of the Brand combined with distribution, digital marketing innovation, and capital is the winning formula to build the next billion-dollar Brand. To learn more, please visit www.sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange ("CSE") has neither approved nor disapproved the contents of this Press Release.
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SOURCE: SponsorsOne Inc.
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