Bourbon Is One Of The Fastest-Growing Segments Passing 225 Million Liters Of Production In 2020, According To Impact Databank
WATERLOO, ON / ACCESSWIRE / March 8, 2021 / SponsorsOne Inc., (CSE:SPO) (Frankfurt:5SO), (OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly selling proprietary brands focused in the Alcohol, Functional Beverage and Hemp Sectors, announced today the addition of two ultra-aged premium Bourbons to the Smithville Texas Whiskey product line.
Myles Bartholomew, CEO of SponsorsOne, said: "It truly was being at the right place at the right time… Working with our distiller, it was quite a surprise when he unveiled an 8- and 10-year Bourbon waiting to go to market. Sitting on this until the right moment, the right Brand, and the right way to bring this to market aligned. Our strategy around the Smithville branding got them very excited, and we secured this product exclusively. We plan to offer the premium Bourbon first to "direct to consumer" before we release it to distribution."
What makes this product so unique and special is, many distilleries stop the process after two distillations looking for as much volume as possible and hoping the char on the wood "cleans" the product. Our distillery adds more steps to the distillation process to create the smoothest offering possible. Our distillation process includes an added third distillation which allows them to craft our distillate "cuts" where the heads (early waste), hearts (the liquid barreled), and tails (the unpleasant finish) are separated.
This unique distillate is rested for 8 and 10 years, respectively, developing an incredible smoothness creating a Bourbon with the desired, smoky, leathery flavor with a rounded mouthfeel.
With consumers flocking to American whiskies, the Bourbon market (including flavors, Tennessee whiskey, rye, and other straight American whiskies) surpassed 25 million 9-liter cases in the U.S. last year, for the first time since 1982. according to Impact Databank. According to Impact Databank, bourbon and other straight American whiskies are expected to see continued growth in the U.S. market until at least 2025.
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About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution of brand creation and digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows the brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm. The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services. Their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods. SponsorsOne, through its wholly-owned subsidiary, SponsorsOne Media Inc., provides full creative and Brand building/management services to all our Brands and manages the influencer communities for each Brand. For making the Brand big, our wholly-owned subsidiary S1 Brands Inc., builds wholesale/retail distribution channels for the Brand, acting as a master distributor. S1 Brands provides sales and marketing on behalf of the Brand to its vast network of national wholesalers and retailers and provides purchase order financing to assist the Brand fulfilling every order. Premier Beverage Consortium LLC, is a wholly owned subsidiary and is brand building for the global spirits market with its flagship "Ready to Drink" product called Doc Wylders.. Ownership of the Brand combined with distribution, digital marketing innovation, and capital is the winning formula to build the next billion-dollar Brand. To learn more, please visit www.sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
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SOURCE: SponsorsOne Inc.
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