The new section, for people seeking new music, will look a bit like Pinterest and give advertisers a chance to pay to get their stuff seen inside it, Spotify chief advertising officer Jeff Levick says:
The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.
"It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview.
More From Business Insider