Ahead of the film Star Wars: The Rise of Skywalker coming out December 20, new Star Wars merchandise has popped up all over. From a Star Wars-themed Le Creuset pots collection to Williams Sonoma's Star Wars Instant Pots, the franchise is everywhere. And that's not even touching the related-but-not-completely-related Baby Yoda internet craze.
The latest in Star Wars-themed products comes from Coca-Cola, with the release of its limited-edition Star Wars bottles featuring lightsabers that actually light up. There are two bottles: one with Rey holding a blue lightsaber and one with Kylo Ren holding a red lightsaber.
To drum up such a creation, Coca-Cola collaborated with Berlin-based startup Inuru. The company created the labels that glow when touched using OLED (organic light-emitting diode) displays that are similar to the ones on your phone. The labels contain a built-in printed battery, which has enough power to light up about 500 times.
Okay, now the bad news: You won't be spotting these cool bottles on shelves near you before the premiere. The bottles are exclusively sold in Singapore, and can only be bought there during the weekends leading up to the release of the film. Coca-Cola devised a hunt, too. Who said this would be easy? Fans have to track down the bottles at secret locations based on clues from the brand’s social media. They call it the #GalaticHunt.
Coca-Cola has made 8,000 of these tech-filled bottles. The promotion runs from December 6 to December 22 in Singapore. If you can’t get on your hands on these, live vicariously through the people who do:
Limited edition Star Wars Coca-Cola bottles in Singapore! The lightsaber lights up when you grab the bottle. pic.twitter.com/MmgrFurWP7— Xavier Lur (@xavierlur) December 6, 2019
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