Starbucks Will Be Adding Even More Plant-Based Options To Its Menu As Part Of Its 10 Year Eco-Friendly Plan
Starbucks has announced that the chain will be committing to being more eco-friendly, both in their stores and agriculture processes. While there are multiple steps Starbucks will be taking in the next two years, the goal is that by 2030 the coffee joint will see a 50% reduction in carbon emissions, water withdrawal, and waste production.
Two of the more immediate plans of action include encouraging customers to use reusable cups and adding more plant-based options to the menu. This means it's the perfect time for you to finally buy that mermaid tumbler cup you've been eyeing or opt for oat milk in your favorite latte. Starbucks will also start investing in regenerative agricultural practices and managing waste, according to a press release.
Next year is the chain's 50 year anniversary which is one of the driving factors toward making these changes, said Starbucks CEO Kevin Johnson. "As we approach the 50th anniversary of Starbucks in 2021, we are looking ahead with a heightened sense of urgency and conviction that we must challenge ourselves, think bigger and do much more in partnership with others to take care of the planet we share," he said.
While changes will be implemented starting this year, three main goals have already been identified by Starbucks for the year 2030. As per the press release, Johnson said the 2030 goals include:
A 50 percent reduction in carbon emissions in Starbucks direct operations and supply chain.
Fifty percent of the water withdrawal for direct operations and coffee production will be conserved or replenished with a focus on communities and basins with high water risk.
A 50 percent reduction in waste sent to landfill from stores and manufacturing, driven by a broader shift toward a circular economy. To underscore its commitment to the circular economy, Starbucks is pleased to sign the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, setting ambitious circular targets for its packaging.
Between now and Starbucks' 50 year mark in 2021, the chain will be testing out new strategies and doing market research to better understand how to improve.
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