U.S. Markets closed

Starbucks Boosts Latte Lineup

Zacks Equity Research

Coffee company, Starbucks Corporation (SBUX) recently introduced new varieties of Latte across the U.S and Canada. These include Starbucks Caramel Flan Latte and Starbucks VIA Latte. The introduction of these varieties in VIA format implies that consumers can enjoy their coffee anywhere outside Starbucks stores.

An espresso beverage, Caramel Flan Latte is a Starbucks’ traditional Espresso Roast, blended with freshly steamed milk and rich flan flavored syrup, and finished with caramel infused whipped cream and a layer of caramelized sugar drizzle. The beverage is served hot, iced or as a Frappuccino blended drink. Milk and other ingredients in Caramel Flan Latte offer goodness of calcium, vitamin D, protein and other nutrients.

Starbucks is also offering the Vanilla Latte & Caffe Mocha varieties as a part of its VIA lineup so that consumers can easily enjoy them by just adding water. Starbucks VIA Lattes are available across the U.S. and Canada and can be ordered online on starbucksstore.com.

In addition, Starbucks is also offering Guatemala Casi Cielo for the 10th time. Guatemala Casi Cielo is a rich coffee from the Antigua region of Guatemala with the delicate balance of lemony acidity and hints of dark cocoa. This limited edition of Guatemala Casi Cielo is available in whole bean, K-Cup packs and Verismo pods at Starbucks stores and online.

Starbucks has been strengthening its product portfolio with significant innovation around at-home coffee, refreshments, health and wellness, tea and enhancing core food offerings.  The recent addition will help the company strengthen its business in the favorable winter season, when demand for hot beverages rises.

Starbucks carries a Zacks Rank #3 (Hold). Better-ranked stocks in the retail/restaurant sector include Fiesta Restaurant Group, Inc. (FRGI), The Cheesecake Factory Incorporated (CAKE) and Cracker Barrel Old Country Store, Inc. (CBRL). While Fiesta Restaurant carries a Zacks Rank #1 (Strong Buy), The Cheesecake Factory and Cracker Barrel Old Country Store carry a Zacks Rank #2 (Buy).

Read the Full Research Report on CBRL
Read the Full Research Report on CAKE
Read the Full Research Report on SBUX
Read the Full Research Report on FRGI

Zacks Investment Research