All weekend, a new coffee shop called "Dumb Starbucks" served free beverages to baffled Los Angeles customers.
The shop is identical to Starbucks in every way, except that the word "dumb" is prefixed to the title and menu items.
Now, Starbucks has an ominous warning for the new store.
"We appreciate the humor but they can't use our name," Starbucks spokesman Jim Olson told CNNMoney. "It's a protected trademark. It's our trademark."
Starbucks told Candice Choi at The Associated Press that it's planning on getting in touch with the shop's owners.
"Our legal team is working on identifying who the owner is so we can contact them" - Starbucks rep on #DumbStarbucks store in Los Angeles
— Candice Choi (@candicechoi) February 10, 2014
In an FAQ posted in the store, Dumb Starbucks claims that it can legally use the coffee giant's name and logo because it's protected under parody.
It's still unknown what Dumb Starbucks is, although some theories suggest it might be a marketing gimmick for Comedy Central.
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