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Starwood Hotels Is Making PR Shops Pitch Themselves Over Twitter [THE BRIEF]

Laura Stampler

Good morning, Adland. Here's what you need to know:

  • It turns out that Starwood Hotels takes its social media a little too seriously. The company's Aloft chain is looking for someone to do new creative work, and it's finding said new PR firm via Twitter. Some agencies have already started to pitch itself in 140 characters or less, including Havas PR.

Previously on Business Insider Advertising:

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