Starwood Hotels Is Making PR Shops Pitch Themselves Over Twitter [THE BRIEF]

Good morning, Adland. Here's what you need to know:

• It turns out that Starwood Hotels takes its social media a little too seriously. The company's Aloft chain is looking for someone to do new creative work, and it's finding said new PR firm via Twitter. Some agencies have already started to pitch itself in 140 characters or less, including Havas PR.

• Facebook rolled out a new tool that lets e-retailers track purchases by Facebook users who have seen their ads, measuring effectiveness of ad dollars spent on the social site.

• Adweek thinks that these are the biggest all stars of media buying.

• Digiday made an agency quiz. Test your shop knowledge.

• Olson won the Belize tourism account.
  
  

• Digital Pulse is redesigning Dartmouth's website.

• Loews Hotels is now working with Catch, a NY-based agency, for its advertising campaigns.

• Here's a picture of a copywriter from Huge participating in a Civil War reenactment.

Previously on Business Insider Advertising:

• Meet The 25 Most Influential PR People Behind The Scenes Of Corporate America

• One Magazine Runs Dozens More Beer Ads Than Any Other In The U.S.

• In Russia, Advertising Is Often Very Sexist — And Very Weird

• The New CEO Of McCann Likes To Fire People Who Frown Too Much

• Best Ad Of The Day: A Luxuriously Remastered Version Of The Viral 'Fenton' Dog Chase Video

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