#StayHomeWithChocolate Festival launched to inspire consumers, support businesses
BOSTON, March 24, 2020
Event provides a unique opportunity to discover some of the world's best chocolate and confections, become a more conscious consumer, and support small businesses impacted by COVID-19
BOSTON, March 24, 2020 /PRNewswire/ -- The teams of the Fine Cacao and Chocolate Institute (FCCI), Uncommon Cacao, and Emily Mantooth of the Craft Chocolate Experience have announced the #StayHomeWithChocolate Festival, scheduled for Tuesday, March 24 - Saturday, March 28, 2020. The #StayHomeWithChocolate Festival is a global digital event to take place via Instagram Live, stretching across five days and five continents with interactive chocolate programming for all ages to taste, learn, and buy chocolate.
Millions of chocolate consumers around the world are staying home to practice social distancing due to the COVID-19 pandemic. A significant number of small chocolate companies surveyed indicate that this drop in social consumption poses an existential threat to their businesses. For everyone's safety and comfort, the #StayHomeWithChocolate Festival proposes that we stay home, eat chocolate.
The chocolate companies invited to participate in the #StayHomeWithChocolate Festival have all been hand-selected for their focus on quality and ethics. They prize craftsmanship and flavor excellence while sourcing ingredients in a transparent manner. Their top-notch products are available for purchase online, ready to comfort and inspire homebound consumers.
The Festival will include Instagram Live tours of chocolate factories, cacao farms, guided chocolate tastings, cooking with chocolate demos, and more, to be held throughout the day across multiple time zones. As possible, videos will be archived on YouTube.
The #StayHomeWithChocolate Festival live streams are free, with consumers encouraged to purchase chocolate from small chocolate businesses to support them during this interruption in their in-person sales.
For information on the #StayHomeWithChocolate Festival, the list of participating companies, the livestream schedule, and more, visit: http://stayhomewithchocolate.com/
For more information, contact Dr. Carla D. Martin, Executive Director, Fine Cacao and Chocolate Institute
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SOURCE Fine Cacao and Chocolate Institute