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Still cool after all: New iPhone sales break record

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Apple announced on Monday that sales for its new iPhone had set a record, with consumers snapping up nine million smartphones within the first few days of its launch which allowed the company to hike its revenue guidance.

The tech giant said in a statement that the iPhone 5s and 5c gangbuster sales were accompanied by more than 200 million downloads of the iOS 7 platform, Apple's new iteration of its operating software.

As a result, Apple said company revenue for the fourth fiscal quarter would be "near the high end" of its previous guidance of $34-$37 billion. Gross margins would also check in near the top of its prior guidance of 36-37 percent.

The numbers defied some of the market's low-ball estimates, and suggests the technology giant still has cachet with consumers as it fends off a stiff challenge from Samsung (Korea Stock Exchange: 593-KR). Apple fanatics snapped up the new 5c and 5s models in droves, with lines snaking around Apple's iconic retail stores in order to get a hold of the new device.

"The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly," Apple CEO Tim Cook said in a statement.

Apple's shares surged by more than 4 percent in pre-market trading.