SAN FRANCISCO, CA--(Marketwired - Jul 31, 2013) - Stipple, the leader in image-based advertising and e-commerce, has partnered with Getty Images, the leading creator and distributor of digital media worldwide, to help advertisers better reach their image audiences and to help publishers monetize photos more efficiently.
Stipple enables brands to advertise within editorial images that contain those brands' products or spokespeople. The partnership gives Stipple access to Getty Images' massive photo library and image-related metadata, which means brands now have a one-stop shop to advertise within Getty Images' editorial photos across the web's top publishers.
Getty Images' comprehensive photo metadata, such as location, who and what is pictured in a photo, enables enhanced image targeting. Placing highly relevant and accurate interactive information within an image unlocks a new and much-needed revenue stream for publishers. Stipple provides top publishers with interactive images that contain relevant and accurate multimedia content, including videos, product photos, "shop" buttons and much more. By leveraging Stipple's technology on their website, publisher sales teams can sell highly efficient image-based interactive ads to their advertising clients. Publishers also gain a turnkey native advertising and content marketing offering without undertaking a site redesign or technology investment. Publishers will also share in the revenue from advertising campaigns sold by Stipple, maximizing the potential of the images publishers license.
"We're excited to partner with Stipple to enable our publishers to drive new revenue from the best-in-class content they already license from Getty Images," said Getty Images SVP, Sales Marc Kurschner. "By combining Stipple's brilliant innovation with our Connect API, Stipple is able to uniquely put our metadata to work for publishers and marketers -- driving engagement, advertising and e-commerce."
The partnership also addresses a key area in image monetization -- the speed at which brand messages appear alongside editorial images. Stipple's integration with Getty Images ensures that licensed images will be available and tagged with accurate brand information from the moment the images are available to publishers. This means that brands will maximize their image reach and publishers will drive greater revenue with Stipple.
"We're really excited to partner with Getty Images and create a win-win-win for publishers, advertisers and consumers," said Rey Flemings, co-founder and CEO, Stipple. "It's a natural partnership with great synergies. Top tier publishers, such as PEOPLE.com, Conde Nast and Gannett, globally source photos from Getty Images. These same publishers also look to Stipple to monetize their images and drive deeper user engagement."
To start using Stipple today and for more information, please visit www.stipple.com.
Stipple is the global leader in image-based advertising and e-commerce. More consumers see brand images on the open web than on brand websites and through advertising combined. Only Stipple accurately tags photos at enterprise scale and connects images from third-party sites back to their original owners, enabling real-time distribution of media and commerce through photos. Publishing partners earn revenue through purchases made via Stippled photos. Stipple's investors include Sands Capital, Kleiner Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin Timberlake, and other leading investors.
About Getty Images
Getty Images is among the world's leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, including iStockphoto© and Thinkstock©. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at http://www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For the stories behind our content and our technology, visit the Getty Images Blog at http://blog.gettyimages.com. Find us on Facebook at www.facebook.com/gettyimages and Twitter at http://www.twitter.com/gettyimages.