NEW YORK--(BUSINESS WIRE)--
- Deeper intelligence, faster discovery, curated content collections are now available to newsrooms
- New functionality helps media partners combat disinformation and the manipulation of public opinion by special interest groups
Storyful, the leading provider of validated social media intelligence, announced today the relaunch of its Newswire flagship product. The Storyful Newswire now provides newsroom customers with faster discovery of content and deeper intelligence on news and digital trends around the globe.
“Over the last eight years, social media evolved into a complex and vital source of video and news,” said Sharb Farjami, CEO of Storyful. “Eyewitness social video footage is now standard for reporting on breaking news, political disruption, dramatic weather events and emerging cultural trends. The rise of disinformation and new technologies make it difficult for publishers to authenticate video or separate fact from fiction. Our unique combination of trained journalists and adaptable technology power the Newswire to make sense of social media for partners.”
First built to help editorial teams utilize verified social content in broadcast and digital publishing, the Storyful Newswire is the first social media newswire. The platform provides users deeper intelligence about breaking news events and trends, more content and video around emerging stories, and better search functionality to improve the speed of discovery. The goal is to help partners reduce the time and resources necessary to gather content and news from social media for use in publishing.
The new Storyful Newswire enhances the ability to discover relevant content with accurate keyword match results, location-tagged content and suggested stories to surface related content and video. In addition, new filters allow users to tailor their experience to fit their editorial agenda. Content can be clustered by region or area of interest, clearance (licensed, cleared, public), date, category and keyword.
Content options are also expanding. Storyful’s newsroom will guide partners to top content and developing stories through Collections, which offer greater depth of insight and range of video options to inform coverage. A new story type called “FYIs” provides investigative background around complex news events such as the Syrian civil war, election disinformation campaigns and weather events.
The updated Newswire will be available to all news customers by September 12.
Storyful, a division of News Corp (NWS) (NWSA) (NWS.AX) (NWSLV.AX), is the world’s social media intelligence agency, combining award-winning journalism with comprehensive data access and agile technology to find insights and content for media and brand partners. Their expertise allows them to verify and contextualize social data, conversations and content to find the truth in the vast landscape of social noise.