SANTA BARBARA, CA--(Marketwired - Jul 22, 2013) - StreamTrack, Inc. (
Under the Agreement, TargetSpot's advertisers will be able to reach listeners through StreamTrack's RadioLoyalty Platform including online, mobile and automobiles.
StreamTrack Chief Executive Officer Michael Hill commented: "The cornerstone of our business model is currently built on leveraging our unique, patent-pending video in-stream technology to replace audio advertisements for listeners viewing through our desktop UniversalPlayer™. While this technology results in superior revenue for online listening, there is still a large amount of listening occurring outside of the online environment through automobiles, and other streaming platforms including iTunes." Hill continued, "This integration adds an entirely new revenue stream to our business model. By integrating TargetSpot all people listening outside of our online UniversalPlayer™, will now be able to be presented TargetSpot advertisements. Additionally, we will be able to have additional advertisers bidding on our online inventory."
"Our research shows that digital audio listeners consume their content across multiple devices including their automobiles," said TargetSpot co-CEO Leigh Newsome. "We are seeing innovative companies such as RadioLoyalty incorporate TargetSpot's mobile advertising to deliver engaging and targeted audio ads to mobile and automobile users. This will allow advertisers to effectively follow consumers from online desktop listening at work, to mobile listening at the gym and at home, and in their automobiles while driving."
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the "Platform") to a global group of internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
About RadioLoyalty™ RadioLoyalty™ is a platform that launched in March 2010 that is quickly becoming the leading way to listen to music, talk radio, and sports over the Internet and on mobile phones. The UniversalPlayer™ provides broadcasters with the tools necessary at no out of pocket expense to maximize their revenue and significantly decrease, or eliminate their expenses. Advertisers are provided with a cost effective means to reach their target audience from one source and more importantly at scale across the entire RadioLoyalty platform. Listeners worldwide use the platform to access specific audio content, including, unlimited music, talk, sports and more, while earning loyalty points redeemable for merchandise. With more than 1,500 stations to choose from, it is easy to find great content. Browse by station, genre, song, artist or album now using the RadioLoyalty guide at: http://radioloyalty.com/station-guide/index.php.
TargetSpot is the largest digital audio advertising network. TargetSpot connects top national brands, regional, and local advertisers to highly engaged internet and mobile audiences. Advertisers work with TargetSpot's team or use its self-service platform to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, behavior, and geography down to zip code level; while benefitting from real time reporting and analytics. TargetSpot has more than 85 distribution partners, including CBS RADIO, ABC News Radio, Univision, Entercom, Live 365, and AOL Radio. TargetSpot is based in New York City. For more information, please visit www.targetspot.com.
This announcement contains forward-looking statements about StreamTrack, Inc. that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to StreamTrack, Inc. on the date hereof, and StreamTrack, Inc. assumes no obligation to update such statements.