SAN FRANCISCO, CA / ACCESSWIRE / August 5, 2022 / The art of storytelling is a treasure trove of possibilities, able to captivate in a number of mediums. Yenaé, the Virginia-based jeweler, crafts compelling statement pieces that speak for themselves, building a story around the wearer that shines brightest when it's true to form. The jewelry business has no shortage of bedazzled keepsakes, but a force like Yenaé adds another level of timeless luxury that endures like a classic fairytale. Driven by sterling design, Yenaé has quickly become a staple in self-expression and ornate pieces with purpose.
Officially launched in November of 2018, Yenaé is the creative project of high-school friends Seble Alemayehu and Felekech (Fei) Biratu, both of whom grew up in Ethiopia. Their childhoods were painted with first-hand exposure to the artisans and craftsmen of Eastern Africa, and as a result the vision for Yenaé rides on the wings of African culture, history, and beauty across the continent. Due to the founder's proximity to authenticity, Yenaé provides jewelry lovers with a wholly African experience, where the traditions and local knowledge is never lost. With this, consumers are granted a piece of Africa that tells a story, drawn from the folklore and historical context of each nation.
Perhaps the most unique aspect of Yenaé jewelry is the versatility of each design. As a rule of thumb, Alemayehu and Biratu strive to supply jewelry that appeals to all walks of life and can enhance any experience. Presently, half of Yenaé's collections are given a flexible treatment, meaning their pieces can be worn in at least three different ways. This opens the floor for multifaceted fashion at affordable pricing, leaving you with more than just one piece of self-expression.
Yenaé's jewelry is designed through a feminine lens that embraces the matriarchal power of Africa, spooling threads of stories in each piece that take consumers on a journey through the continent and beyond. Their pieces are made from recycled brass and plated with 14 carat gold. Additionally, their collections are hand polished and hand finished hypoallergenic staples, free from lead and nickel, lovingly crafted in California with distinguished African flavor. Every piece comes in thoughtfully-designed packaging with a unique story card that shares the stories behind the designs. To say that Yenaé is a highly-intentional jewelry movement would be an understatement, as their product line oversteps mere deliberacy and commands a market ripe for artistic expression.
Among the brand's many collections, most recently they have introduced an expanded palette of hand-cut genuine leather pieces and enamel adorned jewelry. Although most of Yenaé speaks to women's jewelry, the pieces are built for all shapes and silhouettes, including unisex jewelry. The pieces support the individual and reflect our most intimate cravings, woven together like the vast array of nations that comprise the African continent. A number of public figures have been seen wearing Yenaé, including HIH Prince Joel Makonnen and Princess Ariana Makonnen, as well as H.E. President Sahle-Work Zewde, current president of Ethiopia. Additionally, the company has been featured in British Vogue, Vanity Fair, and ESSENCE Magazine, among countless others. It's no secret that Yenaé is fit for royalty, but the majesty of their designs can make anyone feel like a queen.
Even with their international might, Yenaé remains distinctly homegrown and personal. Their latest collection, which is now available for pre-order, is represented by the cultures of Kenya and South Africa, adding on to their existing jewelry collection, which represents the cultures of Ethiopia and Eritrea. With such global authority leading the vision of Yenaé, it still feels as if you're wearing a piece by your favorite local artisan, crafted with love and built with tradition.
It's no easy task to visit the sprawling continent of Africa, but Yenaé brings the magic to your doorstep with their authentic designs that exceedingly enchant and dazzle through every season, especially under the summer sun.
Yenaé is a Virginia-based jewelry company rooted in authentic, African essence. Founded by Seble Alemayehu and Felekech Biratu in 2018, Yenaé supplies ornate statement pieces that tell a story, typically sourced from African folklore, historical context, or childhood memories growing up in Ethiopia. The company deals in recycled brass and 14 carat gold, designing compelling jewelry that can often be worn in at least three different ways. With Yenaé, the African allure is much closer than we think.
Seble Alemayehu & Felekech (Fei) Biratu
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