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STRV Names Matthew Monday as Head of Business Development

Matthew Monday Click here for high-resolution version

SAN FRANCISCO, CA--(Marketwired - Aug 10, 2016) -  STRV, the leading native mobile developer for top startups, today announced Matthew Monday, formerly at ESPN, as the company's Head of Business Development. Monday will lead STRV's U.S. sales team, drive new strategic relationships, and be an advocate for STRV's growing customer base.

Monday most recently led major digital product initiatives at ESPN with key strategic partners such as DIRECTV, Sony, Microsoft, Google, Samsung and Apple. He joins STRV to help identify new partnerships and business opportunities. He will lead STRV's new partnership initiatives from New York City and help build the company's sales team, reporting directly to STRV CEO David Semerad.

"It is clear that entrepreneurs are seeking guidance and expertise when it comes to executing their mobile initiatives," said Semerad. "We hand-picked Matthew for his experience with major brands while at ESPN. He also knows the iOS landscape intimately from his days at Apple, and is the right person to help accelerate broader marketplace adoption of mobile apps, educate around the unique capabilities of our offering, and help push the entire category forward."

Prior to his most recent position at ESPN, Monday founded Karma Store, a California "Profit-For-Purpose" company, chartered as a social business and specialized in innovative solutions for 501(c)3 businesses. While working on Karma Store, Monday also worked as a consultant to dozens of mobile application startups, providing strategic advice on topics ranging from branding, to user experience design, to user acquisition. Before this, Monday worked at Apple as Team Lead of the App Store Editorial group, as well as a Research Analyst in iTunes. Monday was among those influential in the early the development of the editorial process in the App Store, which to this day remains one of the most critical platforms for influencing app adoption and discovery. 

"I joined STRV because it is pioneering the next stage of software development. STRV has been hyper-focused on helping companies large and small to develop robust apps from concept to delivery in mere months," said Matthew Monday. "Apps are an extension of how we use our phones today, and STRV has built a superior system to create new ideas, improve existing software, and empower the entrepreneurs behind the next generation of mobile and beyond."

About STRV
STRV is a one-stop mobile app development shop working with top-tier startups from Y Combinator and 500Startups, among others. Since 2004 STRV has developed hundreds of mobile apps for iOS and Android. With 150+ rock star developers and designers on staff and four offices in the US and Europe, STRV is the preferred partner of dozens of startups which benefit from our high-quality code, sleek designs, and super-fast turnaround.

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