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Style and Smile

Fashionology Partner Articles

There’s no denying that bloggers are the latest power players in the fashion industry today.  From their bedrooms and work desks, fashion bloggers have now emerged as style icons, trendsetters, and respected critics, even gracing covers of the most sought-after magazines and scoring front-row seats to the best designer fashion shows.

Blogging has opened new doors for fashion-savvy hopefuls, giving those with big dreams a chance to make their mark in the big leagues. Some become models, others become coveted make-up artists, while some even become professional fashion photographers. The impact that bloggers make and influence they have can no longer be ignored.
Recently, It Girl du jour Solenn Heussaff launched a search to find a new stylist for a magazine fashion spread. Dubbed as the White’s Hot Fashion Face-Off,  hopeful stylists amongst fashion bloggers pulled together different looks that would put their styling prowess and Solenn’s trademark grin on the spotlight.
For Solenn, there’s nothing like a great smile to complete one’s entire look. And when you have a smile as white and as bright as hers, your next step would be to make sure that you have the perfect outfit to complement it.
Armed with inherently creative eyes for style, bloggers bravely took on Solenn’s challenge with their own interpretations of White’s Hot. Over the next few weeks, ten leading participants will have a better chance to display their unique styling abilities using a chic white wrap designed by none other than top fashion designer Rajo Laurel.
Excited to know more? Stay tuned to see how the ten finalists take their skills to the next level, bringing them closer to the dream of styling Solenn Heussaff.