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Summer Infant Retains Sharon Merrill to Provide Investor Relations Services

WOONSOCKET, RI--(Marketwire - Sep 25, 2012) - Summer Infant, Inc. (Summer Infant) ( NASDAQ : SUMR ), a global leader in premium juvenile products, today announced that is has retained Sharon Merrill (www.InvestorRelations.com), a nationally recognized investor relations and corporate communications firm based in Boston, to provide strategic investor relations services.

"We engaged Sharon Merrill to develop and execute a first-class strategic investor relations program for Summer Infant," said Chairman and Chief Executive Officer Jason Macari. "Sharon Merrill's expert counsel and deep experience with small-cap companies like Summer Infant will be significant assets in our effort to attract new investors while strengthening relationships with our existing shareholder base."

"We are delighted to be working with Summer Infant and communicating the Company's performance and prospects to investors, analysts and other critical stakeholders," said Sharon Merrill President & Partner Maureen Wolff. "We look forward to working with the Summer Infant management team to help drive shareholder value through an effective investor relations program."

About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the Company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products (for ages 0-3 years) that provide innovative solutions and peace-of-mind for today's parents and caregivers. Sold principally to large U.S. retailers, the Company currently offers proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, feeding and teething products, durable bath products, bed rails, nursery products, booster and potty seats, infant bedding, bouncers, travel accessories, highchairs, swings, nursery furniture and car seats.

About Sharon Merrill
Established in 1985, Sharon Merrill Associates, Inc. assists corporate clients across the U.S. and internationally in planning and executing critical communications that resonate with stakeholders and deliver desired results in virtually any situation an enterprise may confront. Practice areas include investor relations, crisis communications, transaction communications, reputation and issues management, social media and presentation coaching and media training. The Sharon Merrill team has earned wide recognition for corporate communications thought leadership, as well as dozens of industry awards. To learn more about Sharon Merrill, please visit the Company's website at www.InvestorRelations.com, or its blog at http://blog.investorrelations.com/.

Forward-Looking Statements

Certain statements in this release that are not historical fact may be deemed "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and the Company intends that such forward-looking statements be subject to the safe harbor created thereby. These statements include, but are not limited to, those relating to the expected success of Sharon Merrill as Summer Infant's investor relations firm, and the Company's ability to drive shareholder value, attract new investors and strengthen relationships with its existing shareholder base. The Company cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by such forward-looking statements. Such factors include the concentration of the Company's business with retail customers; the ability of the Company to compete in its industry; the Company's dependence on key personnel; the Company's reliance on foreign suppliers; the Company's ability to develop and market new products, the Company's ability to meet required financial covenants under its loan agreement, the Company's ability to integrate strategic acquisitions; and other risks as detailed in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2011, and subsequent filings with the Securities and Exchange Commission. The Company assumes no obligation to update the information contained in this press release.