SEMINOLE, Fla., April 18, 2019 (GLOBE NEWSWIRE) -- Superior Group of Companies™ (SGC), through our esteemed brands Fashion Seal Healthcare®, WonderWink®, and Carhartt®, received three prestigious awards: Image of the Year® (IOY) Award in the Healthcare category and two Innovation Awards. The awards were announced at the North American Association of Uniform Manufacturers and Distributors (NAUMD) conference held April 9, 2019 in New Orleans, Louisiana. The Image of the Year® Awards are presented by the Image Apparel Institute and recognize fashion, function, creativity and innovation in apparel design.
The Fashion Seal Healthcare® uniform program for ImageFIRST® Healthcare Laundry Specialists won the Image of the Year® Award in the Healthcare category. ImageFIRST® specializes in providing healthcare linen rental and other laundry needs to more than 10,000 medical offices across the country, both small and large and from a wide array of specialties. ImageFIRST® prides itself with over 50 years of healthcare expertise to help their partners with their top priority: providing quality patient care.
“We had the opportunity to work closely with ImageFIRST® to deliver a product that encompassed everything their customers were looking for that their current programs weren’t measuring up to,” said Peter Benstock, President of Fashion Seal Healthcare®. “We were able to help boost customer satisfaction by providing a retail-inspired rental program and direct sale garments from our Simply Soft line that were stylish, comfortable, and durable enough for laundry care.”
The WonderWink® WonderTECH collection was awarded for Best Fabric in the Innovation category. WonderTECH medical uniforms are designed with fabric that uses a patented technology developed by 37.5®. The 37.5® Technology keeps your body at the ideal core temperature of 37.5° Celsius. When the wearer is hot, patented active particles remove sweat at the vapor stage. When they are cold, those same particles trap the body’s energy to warm them up. “This technology is particularly useful for healthcare workers who are constantly on-the-go.” said H.P. Park, President of CID Resources, the creators of the WonderWink® brand.
The Carhartt® LIBERTY Medical Uniform line won for Best Garment Innovation, specifically focused on Function. The Carhartt® LIBERTY medical uniforms are designed for optimal functionality with features such as, mesh lined pockets, ventilated mesh back and underarm paneling for breathability, as well as strategic seaming and designs that elevate the garment usage for performance. Carhartt® LIBERTY is a Force® product, which encompasses Stain Breaker®, FastDry® and Rugged Flex® technologies into the fabric. All of these attributes combined provide a unique and elevated garment.
The NAUMD is the association for the uniform and image apparel industry. Membership is composed of the entire uniform supply chain: distributor – manufacturers- fabric mills & associated suppliers. With 500+ members, the NAUMD has served as the voice of the uniform and image apparel industries since 1933. For more information visit: http://www.naumd.com.
About Superior Group of Companies, Inc. (SGC):
Superior Group of Companies™, formerly Superior Uniform Group, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand experiences for employees and customers. It provides customized support for each of its divisions through its shared services model.
Fashion Seal Healthcare®, HPI™ and CID Resources are signature uniform brands of Superior Group of Companies. Each is one of America’s leading providers of uniforms and image apparel in the markets it serves. They specialize in innovative uniform program design, global manufacturing, and state-of-the-art distribution. Every workday, more than 6 million Americans go to work wearing a uniform from Superior Group of Companies.
Visit http://www.superiorgroupofcompanies.com for more information.
Michael Attinella OR Hala Elsherbini
CFO & Treasurer Halliburton Investor Relations
(727) 803-7170 (972) 458-8000