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Survey: Zeta Finds One in Three Consumers Plan to 'Find a Higher Paying Job' in 2021

·3 min read

Zeta Pulse, a proprietary consumer sentiment survey, highlights financial lessons learned during the 2020 recession and new resolutions for 2021

NEW YORK, Jan. 14, 2021 /PRNewswire/ -- Zeta Global, an outcome-based marketing technology company that helps brands acquire, grow, and retain customers, today released insights from its latest survey regarding consumers' financial goals for 2021.

Zeta Finds One in Three Consumers Plan to 'Find a Higher Paying Job' in 2021

Based on responses from 1,552 respondents across the United States, the survey sought to discover what the pandemic taught consumers about financial health, and how those lessons were shaping consumers' financial goals for 2021.

Top insights include:

Saving More, Spending Less in 2021

  • The "Importance of Savings" was the Biggest Lesson of the Pandemic
    More than half of those surveyed (56%) said the biggest financial lesson they learned from the COVID-19 pandemic was the "importance of savings."

  • "Finding a New Job" is of Equal Interest Across all Ages
    33% of all respondents indicated that they plan to "switch jobs to earn more money" in 2021 as the job market improves.

  • Despite Pandemic Spending Shift, Consumers Still Aim to Spend Less
    Despite cutting back on travel, dining, and entertainment in 2020, 47% of people surveyed will reduce their discretionary spending even further in 2021.

Choosing the Right Banks and Credit Cards to Meet Financial Goals The survey also asked respondents about key influences for selecting a bank or credit card company.

  • Those Focused on Savings Want Lower Bank Fees
    42% of respondents cited "low fees" as the most important factor as they continue to build their savings.

  • Credit Cards Are Most Likely Selected by Interest Rate Offering
    32% of respondents said low interest rates are the most important factor, followed by no annual fees (25%) and cash-back offers (23%).

To view more data-driven consumer insights across financial services, insurance, retail, travel, automotive, entertainment and other industries, request a custom report from Zeta's Opportunity Explorer, an industry-leading real-time analytics and insights solution derived from over 200 million consumer identifiers in the United States, or sign-up for The Pulse bi-weekly insights newsletter.

About Zeta Global
Zeta Global is a data-powered marketing technology company that combines one of the industry's largest consumer data sets (2.4B+ global identifiers) with results-driven artificial intelligence to unlock consumer intent, personalize experiences, and power business growth for Fortune 1000 companies, such as GM, Wyndham, Sprint and Progressive. Zeta has been recognized as a Leader in the Forrester Wave™ and competes with marketing cloud offerings from Oracle, SAP, Salesforce and Adobe as well as programmatic platforms including The Trade Desk. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

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View original content:http://www.prnewswire.com/news-releases/survey-zeta-finds-one-in-three-consumers-plan-to-find-a-higher-paying-job-in-2021-301208623.html

SOURCE Zeta Global

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It is now lagging behind TSMC and Samsung Electronics Co., which make chips for Intel competitors, such as Advanced Micro Devices Inc., and big Intel customers including Amazon.com Inc. and Apple Inc.AMD shares rallied in extended trading while Gelsinger discussed his goal of improving Intel’s in-house manufacturing.Intel’s quarterly results, released before the market closed on Thursday, initially sent the shares higher. A hacker accessed sensitive information from Intel’s website, prompting the company to report the numbers earlier than planned.Revenue in the period ending in March will be about $17.5 billion, the Santa Clara, California-based company said. This excludes the memory chip division Intel is selling. Analysts were looking for $16.2 billion on average, according to data compiled by Bloomberg.Intel sees strong demand for laptops through the first half of the year, Chief Financial Officer George Davis said in an interview. Earnings in the second part of the year will partly depend on whether corporations increase spending on new hardware, he added.“The question is will we see support from enterprise,” he said. “They’ve been very quiet.”Intel’s personal computer chip division had revenue of $10.9 billion in the fourth quarter. Analysts expected $9.72 billion. Its higher-margin data center unit generated sales of $6.1 billion. Wall Street was looking for $5.37 billion.In Intel’s data center business, revenue from cloud service providers fell 15% from a year earlier. Enterprise and government sales slumped 25%. Volumes and average selling prices declined. Owners of large data centers are working their way through unused stockpiles of chips.In its PC business, Intel reported a 30% surge in laptop chip sales, even as average selling prices declined 15%.Fourth-quarter profit, excluding some items, was $1.52 a share on $20 billion of revenue, down 1% from a year earlier. Analysts had estimated $1.11 a share on revenue of $17.5 billion.Intel’s gross margin, the percentage of revenue remaining after deducting the cost of production, was 56.8%. This is a key indicator of the strength of its manufacturing and product pricing. Intel has historically delivered margins of about 60%.(Updates with shares in sixth paragraph.)For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.

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