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SVM and Piranha Team Up to Push the Boundaries of Digital Marketing in Canada by Creating Digital Connect

MONTREAL, QUEBEC--(Marketwire - Oct 3, 2012) - Mr. Stéphane Drouin, President of SVM and Mr. Dominic Gagnon, CEO of Piranha are joining their companies forces and expertise in launching the first Canadian based digital shopper marketing agency, Digital Connect.

In this 3.0 era where consumers are now truly multichannel, manufacturers and retailers across Canada can now rely on Digital Connect to help them conquer the hearts and minds of their shoppers. By developing and deploying creative, targeted and innovative value added strategies that are fused to the new reality of the retail world where consumers are in physical, social and mobile modes all at once, Digital Connect creates maximum impact to generate great returns throughout the whole path to purchase.

"Already well known for its best in class expertise and knowhow in shopper marketing SVM, through Digital Connect, wants to enable Canadian retailers to master the digital frontier and offer to the mobile consumer the latest and best in mobile shopping experience just as in the US and Europe.," stated Stéphane Drouin, President of SVM.,

"For the past 5 years, Piranha has been on the forefront of connecting brands with the more than 4 billion mobile device users around the Globe. Our expertise combined with that of SVM''s will enable Digital Connect to truly turn consumers into buyers and real time ambassadors of their favorite brands. This will clearly benefit both manufacturers and retailers," added Dominic Gagnon CEO of Piranha.

By combining the best and most innovative shopper marketing strategies with the latest technologies Digital Connect will offer manufacturers and retailer''s state of the art digital technologies such as e-commerce solutions, text message offers, mobile apps, digital signage and much more in order to connect brands and products with the consumer in a real time winning shopping experience. Digital Connect will be an agent of growth for its clients all the while delivering detailed, efficient and accurate analysis and performance indicators for each campaign.

Digital Connect will rely on the SVM and Piranha teams and infrastructures to serve as launching pad and plans to hire 10 more new experts in the coming year.

Consumers are mobile and ready to break new ground. Digital Connect enables manufacturers and retailers with the power of mobile. 

About Digital Connect

Digital Connect is the first Canadian agency specializing in digital shopper marketing with the mission of helping retailers and manufacturers create value added shopping experiences, connect more efficiently with mobile consumers and thus generate growth for its clients. Digital Connect creates maximum impact for both the consumer and its clients.