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SwaddleMe Announces New Products This Fall

The Footsie, Kicksie, and gift sets join the SwaddleMe lineup of safe sleep options for parents in time for SIDS Awareness Month.

WOONSOCKET, R.I., Oct. 17, 2017 /PRNewswire/ -- Summer Infant (USA), Inc. ("Summer Infant" or the "Company") (SUMR), a global leader in infant and juvenile products has announced the addition of two new products, the Footsie and the Kicksie to their successful SwaddleMe® lineup of wearable sleep products, as well as three new gift sets. The SwaddleMe line has been designed and tested to keep babies snug and comfortable every night throughout their first year. Most importantly, they are safe sleep options designed to eliminate the need for loose blankets in the crib. The launch couldn't come at a better time as October is SIDS Awareness Month, which focuses on safe sleep practices.

SwaddleMe announces the release of their new safe sleep options, the Footsie and Kicksie.

The American Academy of Pediatrics recommends that parents not only avoid the use of loose bedding but also, "Avoid use of soft bedding, including crib bumpers, blankets, pillows and soft toys." In accordance with these recommendations - while being cognizant of an individual baby's sleep preference, style, and age - the new Footsie and Kicksie join the award-winning line that currently includes the Original Swaddle, Pod, Wrap Sack, Love Sack, and muslin blankets. Also launching are three new gift sets: the SwaddleMe Essentials Gift Set, Baby Bath Gift Set, and Little Lovey Gift Set.

"We are thrilled to expand upon our already successful portfolio of SwaddleMe products and offer consumers more choices when it comes to safely putting their baby to sleep, as well as some thoughtful gifting options," said Mark Messner, President and CEO of Summer Infant. "Every baby has their preferred method of sleeping, and the Footsie and Kicksie are additional options for them to sleep safely without compromising on comfort."

The SwaddleMe Footsie enables parents to safely swaddle infants in bouncers, rockers, and swings. The footed swaddle provides the snug comfort of the SwaddleMe Original Swaddle, complete with hook and loop closures, paired with the freedom to kick and wiggle with individually covered legs. Baby will stay warm, snug, and comforted with the adjustable wings that provide the perfect fit. Available now in a variety of patterns such as Wishful Whales, Sleepy Jungle, and Classic Stripes at Babies "R" Us, SummerInfant.com, and other fine retailers for an SRP of $17.99.

With many of the same features as the Footsie, like secure hook and loop closures for easy, safe swaddling on top, the SwaddleMe Kicksie has a legs-free vs. footed design so baby can have the freedom to kick. This is a great option for warmer months. Available now in a variety of patterns such as Woodland Smiles, Lots of Love, and Scatter Star at Babies "R" Us, SummerInfant.com, and other fine retailers for an SRP of $14.99.

About Summer Infant, Inc.

Based in Woonsocket, Rhode Island, the Company is a global leader of infant and juvenile products for ages 0-3 years, which are sold principally to large North American and international retailers. The Company currently sells proprietary products in a number of different categories including nursery audio/video monitors, safety gates, durable bath products, bedrails, nursery products, strollers, booster and potty seats, bouncers, travel accessories, highchairs, and swings. Additionally, the Company develops product under two additional brands, SwaddleMe and Born Free®, selling swaddling and infant feeding products. For more information about the Company, please visit www.summerinfant.com



Allison Katz

NOBL Communications




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