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Swiffer Pulls Ad Showing 'Rosie The Riveter' Icon Doing Chores

Laura Stampler

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies.

News outlets noticed when Heather Beschizza tweeted the following ad she found in a Sunday newspaper insert.

twitter rosie riveter swiffer

Twitter @hbeschizza

rosie riveter swiffer


Here's the original image of Rosie the Riveter.

rosie the riveter

War Production Co-ordinating Committee

As Emma Gray at The Huffington Post writes, " When Westinghouse Electric told U.S. women,  "We can do it!,"  to boost worker morale in 1943, we're pretty sure they didn't have household chores in mind."

The Twitterverse did not react well to the campaign. 

swiffer twitter rosie riveter


Understanding that it's best to get in front of a public relations crisis on social media, Swiffer immediately started tweeting apologies.

swiffer twitter rosie riveter


Swiffer probably didn't expect a print insert ad to go this viral. The company even bought a promoted tweet to make sure that word got out that it is changing the ad.

swiffer twitter rosie riveter


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