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Synergy | Sotheby's International Realty Enters into Strategic Marketing Relationship with Park Towers, Iconic Luxury High-Rise in Las Vegas


Two Luxury Brands Come Together for First-of-its-Kind Program

Synergy Sotheby’s International Realty today announced it has entered a strategic marketing relationship with Park Towers, a leading luxury residential high-rise building, to bring enhanced customer awareness to luxury high-rise living in Las Vegas. Park Towers’ Board of Directors voted unanimously to engage Synergy Sotheby’s International Realty to globally market its two towers and to raise awareness of its $120 million asset in the United States and throughout the globe.

“The Park Towers project is a unique and first-of-its kind relationship,” said Don Kuhl, Broker, Synergy | Sotheby’s International Realty. “Traditionally, brokerage firms’ market new developments to sell new properties. In this case, we are engaging a former new development in order to renew visibility and market resale properties. It is a very clever, strategic and cutting-edge move to generate global awareness for Park Towers.”

Park Towers is a 20-story two-tower, 84-unit luxury condominium property located east of the Las Vegas Strip in Las Vegas, Nevada. The property was developed by Irwin Molasky and Steve Wynn. The building completed in 2001 at a cost of $120 Million. The project Architect was JMA Architecture Studios. Park Towers inspired a condominium boom in Las Vegas that began in 2003. Park Towers is widely considered the preeminent, most prestigious luxury residential high-rise building in Las Vegas.

The Sotheby’s International Realty affiliated brokerage network currently has more than 22,500 affiliated independent sales associates located in 1000 offices in 72 countries and territories worldwide. In 2018, the brand achieved a record global sales volume of $112 billion USD.

“Only Synergy Sotheby’s International Realty could deliver us an innovative approach that serves high-profile properties,” said Larry May, General Manager of Park Towers. “We look forward to utilizing the team’s expertise, market knowledge and global sphere of influence to relaunch Park Towers in a way that no other brand could offer - this is why we chose to work with Synergy | Sotheby’s International Realty.”

"Park Towers is the consummate luxury high-rise lifestyle in Las Vegas, so this is a perfect pairing. Park Towers is Iconic. So is Sotheby’s International Realty. Park Towers started and set the standard that inspired luxury high-rise living in Las Vegas,” said Kristen Routh-Silberman, Park Towers Account Manager, Synergy | Sotheby’s International Realty. “This partnership will allow us to flex our marketing prowess and re-focus awareness on Park Towers to our network of global affiliates and luxury consumers around the world."

About Synergy | Sotheby's International Realty

Synergy | Sotheby's International Realty is the sole licensed Sotheby's International Realty Affiliate in Las Vegas, NV USA. For more information, go to www.synergysir.com

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered a long-term strategic alliance with Sotheby's, the operator of the auction house.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190923005788/en/