Taco Bell — owned by Yum! Brands, Inc. (NYSE:YUM) — announced that it was launching a clothing line at Forever 21.
The line is a combination of the fast food chain’s various symbols and aesthetics that you can find at its locations printed in various items of clothing, allowing you to carry your favorite chalupa or burrito with you in spirit.
Forever 21 decided to carry the line of Taco Bell apparel items, which is called “Forever Taco Bell.” Fans of the restaurant marveled at the models who wore the clothing at a runway show and launch event in Los Angeles on Wednesday.
One such item is a white hoodie that has small iterations of the Taco Bell logo printed in a wacky manner all over the hoodie. Another is a red tank top that looks like the red Fire hot sauce that you can use to light up your taco.
Another one is a white tee with a 90s throwback look that has various Taco Bell symbols, including the logo, a taco, hot sauce and the bell. A pop-up shop was rolled out, featuring various Taco Bell pieces of clothing.
The fashion show featured models wearing these items of clothing with other complementary items such as ripped black leggings and jean jackets. Taco Bell previously sold clothes back in 2014.
YUM stock fell 0.1% Thursday.
More From InvestorPlace
- The 7 Best Dow Jones Stocks to Buy Today
- 6 A-Rated Dividend Stocks to Buy
- Here's Why You Should Sell Your Twitter Inc (TWTR) Stock Immediately