Taco Bell is offering fans an immersive brand experience in Palm Springs as the fast food chain brings The Bell: A Taco Bell Hotel and Resort to life. From August 8 to the 12, Taco Bell is taking over the V Palm Springs.
Rates for the “‘tacoasis’ in the desert” started at $169 and went up to $300 per night. The hotel will feature exclusive apparel, an on-site salon for Taco Bell-inspired nail art and hair styling, and of course, food.
Fans were so excited to scoop up the limited-time-only reservations that rooms for the two-week pop-up called The Bell sold out in less than two minutes.
“Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist,” the company said in a press release.
“Because who doesn't want to float on the Taco Bell hot sauce packets in a pool?” Yahoo Finance’s Kristin Myers asked Dan Roberts and Akiko Fujita on YFi AM.
Curating the ‘Taco Bell lifestyle’
This isn’t the first time Taco Bell has created an experience to engage with customers outside of the restaurant. But it is the largest.
“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect,” Chief Global Brand Officer Marisa Thalberg said in a press release. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”
Taco Bell has previously launched a speakeasy and a virtual reality arcade, created a clothing line with retailer Forever 21, and announced it would host weddings at the company’s Las Vegas flagship Cantina.
Katie is an associate editor at Yahoo Finance. Follow her on Twitter.