Move over, Hotel California. Welcome to the Hotel (Taco) Bell.
The popular fast food chain officially opened its luxury, four-night pop-up hotel in Palm Springs, California where guests have the opportunity to indulge in a wide-range of exclusive Taco Bell (YUM) dishes — from chipotle butter popcorn to Strawberry Sangria Baja Blast popsicles dipped in champagne.
“Taco Bell is one of those brands that is trying to reinvent fast foods for [millennials],” she added, explaining that the Mexican chain’s updated strategy falls in line with consumer demand when it comes to healthier food options, a trend that’s helped newcomers like Beyond Meat (BYND) skyrocket to sizzling success.
The fully immersive brand experience sold out all 70 rooms in just 2 minutes, according to CNN.
Other special offerings include Taco Bell-branded merchandise, hot sauce packet floaties and even a salon complete with — you guessed it — Taco-Bell inspired manicures.
“This is making [fast food] cool again,” Chung added.
The Mexican food chain has continued to see solid growth, with same-store sales growing 7% during the second quarter, up from the 2% growth in the same period last year.
Alexandra Canal is a Producer at Yahoo Finance.