DUBLIN, Sept. 24, 2020 /PRNewswire/ -- The "Taiwan Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.
Despite near-term challenges, medium to long term growth story of gift cards in Taiwan remains strong. The gift card industry in Taiwan will continue to grow over the forecast period and is expected to record a CAGR of 9.7% during 2020-2024. The gift card market in the country will increase from US$ 1,859.4 million in 2019 to reach US$ 2,844.4 million by 2024.
This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in Taiwan.
Historically, the gift card market in Taiwan has recorded a steady growth with a CAGR of 11.7% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in Taiwan is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.
Though growth of gift card industry will be impacted due to pandemic, there are certain segments such as self-use which will gain significant market share. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Taiwan. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Reasons to Buy
In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Taiwan.
Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
Get insights into consumer attitude and behaviour in Taiwan: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Key Topics Covered:
1 Taiwan Total Gift Spend Analyzer
2 Taiwan Retail Consumer Gift Spend Analyzer
3 Taiwan Corporate Consumer Gift Spend Analyzer
4 Taiwan Gift Card Spend Analyzer
5 Taiwan Digital Gift Card Spend Analyzer
6 Taiwan Gift Card Spend Analysis by City Type
7 Taiwan Gift Card Spend Share by Demographics and Purchase Behaviour
8 Taiwan Retail Consumer Gift Card Spend Analyzer
9 Taiwan Retail Consumer Gift Card Spend Analysis by Functional Attribute
10 Taiwan Retail Consumer Gift Card Spend Analysis by Occasion
11 Taiwan Corporate Consumer Gift Card Spend Analyzer
12 Taiwan Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 Taiwan Corporate Consumer Gift Card Spend Analysis by Occasion
14 Taiwan Corporate Consumer Gift Card Spend Analysis by Company Size
15 Taiwan Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 Taiwan Gift Card Spend Analysis by Distribution Channel
17 Taiwan Gift Card Spend Analysis by Retail Sector
18 Taiwan Retail Consumer Gift Card Spend Analysis by Retail Sector
19 Taiwan Corporate Consumer Gift Card Spend Analysis by Retail Sector
20 Taiwan Closed Loop Gift Card Market Share Analysis by Top Retailers
For more information about this report visit https://www.researchandmarkets.com/r/t3or4j
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