The real estate developer's four leading properties draw many potential customers from Hong Kong
TAIPEI, Taiwan, Jan. 20, 2019 /PRNewswire/ -- With the nine-day Chinese New Year (a.k.a. Spring Festival) holiday fast approaching, Taiwan-based real estate developer Farglory re-launched a promotion which it has dubbed the Spring Festival Field House Campaign, in a move to attract potential buyers from overseas markets with a focus on interested parties from mainland China and Hong Kong. Farglory currently has 16 sales offices across Taiwan and 31 properties with units available for purchase. Farglory Global selected four key properties in northern, central and southern Taiwan for promotion, basing the selection on the potential homebuyer's preferences with the goal of being able to provide the accommodations that are the most suitable and best meet their needs.
Farglory launched Farglory Global over the course of the last few years, to specifically serve interested buyers outside of Taiwan. Lin Gangji, marketing director of the management office, said, "As overseas customers are not familiar with Taiwan's real estate options or the process of house purchasing, we need to focus on this aspect." The exclusive service has generated outstanding results. To cite an example, buyers from Hong Kong purchase about 60 units in Taiwan each year. Accordingly, Farglory Global has recruited Hong Kong employees to receive customers from the region, in a move to make potential purchasers feel at home during the introduction process.
Newly-built high-end homes are for sale, with the market beneficial for the buyer this year
Many experts expect the Taiwanese market to be subject to a slight decrease in the price of residential real estate and an increase in the number of units sold this year. Mr. Lin concluded that there is both good and bad news for the island's real estate market. Externally, the Sino-US trade war as well as the current trend of Taiwanese businessmen and business executives moving back or repatriating their operations to the island are driving increases in the price of land for new offices and factories, while internally, the uncertainty surrounding the expected results of next year's upcoming election is an area of concern. Nevertheless, developers are aggressively unloading their existing residential inventories. Customers can buy high-end residences that are soon to be built or have recently been completed at lower prices. Along with the low interest rate and the likelihood of having an extended grace period included in the purchase contract, the news, in all respects "is positive for home buyers".
Near MRT stations, the smaller-sized residential units at the northern end of the island are ideally located
The real estate market in the southern half of Taiwan is busier than the northern half, where land costs are higher. The brand reputation and the location of real estate projects are key factors. For example, Farglory Shinjuku in Xinzhuang District, New Taipei City, is a short three-to-five-minute walk from Fuduxin MRT station along Taoyuan International Airport line A4, and just across a bridge from Taipei Railway Station. The property offers well-laid out 1,245- to 1,700-square feet two-bedroom units with excellent light and ventilation. Farglory Hikari in Zhonghe district, New Taipei City, another key project in the northern end of the island, offers units between 996 and 1,352 square feet. It is an eight-minute walk from Taipei Metro's Circular line, which will commence operations this June. Not only are there a lot of green spaces nearby, the property also lies along the bike lanes linking downtown Taipei and New Taipei City. The well-planned property is situated within an elegant environment, as 80% of the real estate developments in the immediate perimeter were undertaken by Farglory.
Taichung-Farglory Neo Star Six, adjacent to Ching Chuang Kang Airport, is ideally situated, with frequent direct flights to Hong Kong
The availability of convenient transportation links is a very important factor when Hong Kong buyers choose a residence in Taiwan. Mr. Lin, the marketing director, takes Taichung-Farglory Neo Star Six in Qingshui district, Taichung city as an example: it is adjacent to Ching Chuang Kang Airport with direct flights to Hong Kong, assuring the ultimate in convenience in terms of "getting to the office". Several shopping options are in the immediate vicinity, among them, Taichung Aviation City and Taichung Mitsui Outlet Park, which was opened at the end of last year. The property offers 1,067-square feet two-bedroom and 1,779-square feet four-bedroom units to interested homebuyers, meeting a wide range of needs.
An exercise in vertical perfection, Farglory's THE ONE attracts high-profile customers
Farglory's landmark project THE ONE, a 68-storey development in Kaohsiung, is designed for high-end homebuyers. Floors 1 through 16 will be allocated to Farglory's star-rated hotel, while the upper floors are reserved for residential units, in effect, serving as Taiwan's first "vertical hotel service". Mr. Lin has let it be known that THE ONE is proving very popular with, as he stated it, "several renowned families in Taiwan having purchased multiple units and expressing a lot of optimism about the prospect of ownership". The property is also receiving a lot of inquiries from high-profile customers outside of the region.
Taiwan-based Farglory handles all aspects of its business in house, from land selection and purchasing, construction planning, marketing and sales, to after-sales services. The firm's one-stop service has won the trust of homebuyers worldwide. As a result, Farglory has become the investment vehicle of choice when property buyers from outside of Taiwan are choosing a property here. This year is the group's 51st year of being in business. Farglory looks forward to helping buyers realize the dream of home ownership while complementing the experience with best in quality services.
For more information: https://www.farglory-gdc.com.tw/
Marketing, Farglory Global