No Compromise – PURE offers people the ingredients they want with the trusted protection they expect from Tampax and Always
Afraid that natural products will disappoint? Not anymore. Tampax and Always, the leading period care brands from Procter & Gamble, introduce Tampax PURE, their new organic tampon option, and Always PURE pads – both free of dyes, fragrances, and chlorine bleaching that require no compromise on ingredients or protection. Tampax PURE tampons have a 100% organic cotton core and deliver the protection expected from Tampax every time. New Always PURE pads are made with a cotton top layer from sustainably sourced cotton.
“I have always been a Tampax user, and period protection is the focus of my Research & Development career. I’ve tried lots of tampons, researched them, talked about them, designed them – I’ve done it all. In speaking with thousands of tampon users in the last several years, it was clear that there was still a big unmet need in the natural menstrual category – an option that worked well,” said Amy Krajewski, Section Head Global Tampax Research & Development. “Many people using current options are settling, and don’t even realize it because they go on autopilot with so many other decisions to make every day. When we set out to create Tampax PURE, we took our time to develop a tampon that is not only made with a 100% organic cotton core, but that also provides Tampax protection. Users can feel good about the ingredients, and trust that our product works.”
No one should have to settle when it comes to period protection, and one more decision on top of the 35,0001 you make every day is one too many to think about. PURE was created to make sure people have the choices they want when it comes to period protection – from the brands people have relied on for decades.
- Tampax PURE is the brand’s first 100% organic cotton core tampon – all cotton is responsibly sourced from within the U.S. and free of dyes, fragrances and chlorine bleaching.
- The Tampax PURE applicator is composed of a 90% plant-based material.
- Tampax PURE has all of the comfort and trusted protection of Tampax, designed with a width-wise expansion tampon core and a LeakGuard BraidTM for built-in backup protection for up to 100% leak free periods.
- Always PURE pads are made with an organic cotton top sheet and an absorbent wood cellulose and gel core.
- Always PURE pads are free of chlorine bleaching, dyes and fragrances.
In addition to simple ingredients and protection, every purchase will make a difference in people’s lives. The PURE truth – no teen should have to miss school because they don’t have access to period products, and no adult should have to go without. For every specially marked Tampax PURE or Always PURE pack purchased, we will donate one pad or tampon2 to those in need, continuing our 35-year mission to end period poverty by partnering with Feeding America® and other organizations across the U.S. to get period products to those who need them.
Tampax and Always PURE are available nationally at most retailers in store and online in May 2019. For more details, visit tampax.com/en-us/explore-connect/pure-collection.
Procter & Gamble’s leading feminine protection brand, Tampax, provides a trusted brand experience to help protect and give people power over their periods. With more than 80 years of period protection expertise, Tampax meets a variety of needs. The Tampax product lineup includes Tampax Cup, Tampax Pearl Active, Tampax Pearl, Tampax Radiant, Tampax Pocket Radiant and Tampax Pocket Pearl which offer full-size protection in a pocket-sized applicator for on-the-go confidence. Leak-free periods are possible with Tampax Pearl’s LeakGuard™ protection.
Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and liners designed to fit different body types, period flows and preferences. For over 35 years, Always has been empowering millions of girls globally through puberty and confidence education, and the provision of products to girls in need. More recently, the Always #LikeAGirl campaign has furthered these efforts by helping tackle key societal barriers to girls’ confidence. Together, Always believes we can create a world where puberty is a moment that propels girls forward into confident womanhood. Please visit www.always.com for more information.
In 2016, Always was proud to announce that all feminine care owned production sites have achieved zero manufacturing waste to landfill. Please visit https://us.pg.com/environmental-sustainability/ for more information.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
1 Psychology Today
2 For every Tampax PURE or Always PURE pack purchased, we will donate one pad or tampon to those in need from 02/08/2019 to 09/01/2020. No limit to the donation.