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Taplister Cracks Open Craft Beer Discovery With New Online Social Platform

PORTLAND, OR--(Marketwire - Oct 2, 2012) -  Taplister today announced the launch of its new nationwide craft beer discovery platform that helps bars and restaurants promote and socialize their beer selection across digital outlets with one update. Taplister's tap list management system enables bars and restaurants to instantly publish their changing beer menu to a Digital Beer Board™, Facebook, Twitter, mobile devices, a website and Taplister.com. The Digital Beer Board is the first digital signage platform for bars and restaurants designed specifically for craft beer menus, and displays rotating taps and a wealth of additional information in real time inside establishments.

"With the Brewers Association (BA) reporting that the number of U.S. breweries just hit a 125-year-high, it is evident that craft beer is more popular than ever," said Kerry Finsand, CEO and founder of Taplister. "With so many choices, beer drinkers are demanding an easy way to find their favorite beer on tap near them and the new Taplister delivers. There's no more calling bars for what they have on tap, and no more constant updating of menus for bars and brewpubs with Taplister."

Taplister drives ROI for bars and restaurants by helping bars get discovered, promoting a bar's craft beer offerings, and engaging customers via crowd-sourced tap lists. Bars and restaurants can update their beer menu using their smartphones, iPad, PC or Mac -- anything with a Web browser. That information is updated instantly to Digital Beer Boards, Facebook, Twitter, mobile phones, the Taplister iPhone app, the business' website and Taplister.com. Consumers can also contribute to the tap list information where bars enable crowdsourcing at Taplister.com. Taplister already has thousands of bars and restaurants in more than 50 cities in its system.

Digital Beer Boards
Taplister's Digital Beer Board technology turns any HDTV or 1080p digital signage display that can run a Web browser into a digital beer menu. No more changing out menus or filling out chalkboards. On those digital menus, alcohol content (percent alcohol by volume or ABV), bitterness (International Bitterness Units or IBU), price, size of serving and beer ratings can be displayed.

"Taplister is the beer equivalent of the most comprehensive online menu directories," said Greg Rau, founder and CEO at Upstart Labs, a technology incubator which housed Taplister. "Bars and restaurants of all sizes can now bend the multi-billion dollar beer industry to their advantage with this powerful new marketing tool."

RateBeer Partnership
The beer ratings on Taplister's Digital Beer Boards are made possible through a new exclusive partnership with RateBeer. The partnership provides Taplister with menu information for more than 130,000 beers, including percent alcohol by volume, International Bitterness Units, brewery, brewery location, a tasting description and a score comprised of composite ratings from RateBeer's consumer user base.

"Our partnership with Taplister not only provides consumers with basic beer information but also crowd-sourced beer scores that help inform consumer choice," said Joseph Tucker, Executive Director of RateBeer. "Bar patrons will be able to quickly identify on-tap offerings that hundreds of thousands of other beer enthusiasts around the world have found to be to their liking."

Taplister for consumers is free. For businesses, pricing ranges from free to $99 a month depending on the features.

About Taplister
Taplister (www.taplister.com) is a beer discovery platform. It helps consumers discover craft beers, and enables bars and restaurants to promote their beers. Bars and restaurants simply manage what beers are on tap from a Web browser and that information is updated in real time on Digital Beer Boards, Twitter, Facebook, mobile phones, the Taplister iPhone app, tablets, the business' website and Taplister.com. The company is located in Portland, Oregon.