Target Stores To Sell Caraway's Kitchenware Products: Report

• Target Corp (NYSE: TGT) will sell kitchenware, and home goods brand Caraway's products in 350 of its stores starting this week.

• New York-based Caraway, CNBC reported, is a direct-to-consumer company whose goods are already available on Target's website.

• The latest move to sell products in Target's brick-and-mortar stores is expected to widen the customer base and drive growth.

• About 40% to 50% of Caraway's sales occur in the fourth quarter during the holiday shopping duration. About 75% of Caraway's income comes from the sales on its own website.

• Select products are also sold in 80 Crate & Barrel stores, 80 Bed Bath & Beyond Inc (NASDAQ: BBBY) stores, and 20 Nordstrom, Inc. (NYSE: JWN) outlets.

• "Nothing replaces that experience of feeling the weight in your hands or seeing the color in person," the report quoted Caraway CEO Jordan Nathan.

• Also Read: What's Going On With Target Shares

• Price Action: TGT shares are trading higher by 0.20% at $157.55 in premarket on the last check Wednesday.

• Photo Via Company

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