NEW YORK (AP) -- Taser's stock fell Friday as the company lowered prices for some of its Axon police cameras and Evidence.com service.
THE SPARK: On Thursday the company, best known for its stun guns, said that it was cutting the price of the Axon flex cameras to $499 from $949. The flex cameras capture video and audio during traffic stops or at crime scenes.
Taser International Inc. said that it was also introducing lower pricing options for Evidence.com, a cloud-based storage system that allows law enforcement agencies to collect and manage evidence. The company said that the service will now be available for $9.95 a month and that customers will have the flexibility to pay for only the services that they need.
SHARE ACTION: Down $1.10, or 7.4 percent, to $13.80 in afternoon trading, after earlier dropping as low as $13.45. The stock has traded in a 52-week range of $5.75 to $17.16. For the year to date, the shares are up 67 percent.