Starbucks, Taylor Swift unveil 'Taylor's Latte' to celebrate 'Red' release
Attention all Starbucks (SBUX) lovers and 'Swifties': Red season is officially here — but this time, it refers to more than the coffee giant's holiday-themed cups.
Starbucks on Friday announced that it was joining Taylor Swift to promote the release of Red (Taylor’s Version) with her favorite latte. Beginning today, fans can enjoy Taylor's favorite Starbucks drink — a Grande Caramel Nonfat Latte — by asking for a "Taylor's latte" or "Taylor's Version."
This drink of choice is available all year round, but the company is featuring it for a limited time only as "Taylor's latte" to mark the new album, a re-recorded version of her 2012 smash effort with additional, never-before-heard tracks.
Back in October, Starbucks and the hitmaker hinted at the collaboration in a TikTok; meanwhile, Starbucks Twitter account dropped hints throughout the week leading up to the release including a changed bio that read "On a Friday, in a café..." referring to her song "Begin Again" featured in the album.
And on the Starbucks app, fans can order an exclusive Taylor-inspired Starbucks e-Gift that includes the lyrics "Autumn Leaves Falling Down" of her hit song "All Too Well." That will be released as a short film on YouTube (GOOGL), to go along with the album release on Friday evening at 7 p.m. eastern, according to a tweet from Swift on Thursday.
If customers do hit up a local Starbucks' location to order this drink, or another drink of choice, they may find themselves surrounded by a mega singalong. On November 12th, Starbucks will be playing Taylor's new album and other fan favorites all day long, and encourages fans to listen all day long with their Spotify (SPOT) playlist.
The phrase 'Starbucks lovers' rose to popularity when Taylor Swift released her album "1989" — and fans confused the line "got a long list of ex-lovers" for "Starbucks lovers" in her song "Blank Space."
Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma or email her at firstname.lastname@example.org.
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