TD Ameritrade Holding Corp. (NASDAQ: AMTD) announced Tuesday that it would lower commission fees for online equities and ETFs from $9.99 per trade to $6.95. The firm also announced it would lower options trading pricing to $6.95 with an additional fee of $0.75 per contract. The pricing changes will be effective as of March 6, 2017.
TD Ameritrade CEO Tim Hockey noted in a press release the company is focused on improving the trading experience for its clients in several aspects, and that the change in pricing reflects that.
“[Our clients] have told us time and again that value is delivered via rich experiences that prioritize flexibility and client choice, coupled with a simple, straightforward price,” Hockey said. “Outstanding trading platforms, innovative tools, a broad product selection, education and 1:1 support, investment guidance and advice—these are the things by which our clients are measuring the quality of their experience with us.”
TD Ameritrade was recently named the best overall broker by Stockbrokers.com.
The move comes as several online brokers lowered commission fees. TD Ameritrade’s total client assets are nearly $800 billion.
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