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Tealium First Tag Management Vendor to Be Certified as Demandware LINK Technology Partner

SAN DIEGO, CA--(Marketwire - Dec 4, 2012) - Tealium, the leader in enterprise tag management systems, today announced that it has become the first certified tag management vendor to join the Demandware LINK Technology Partner Program. Tealium joins a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Via the certified Tealium LINK cartridge, Demandware clients can deploy and manage the web page tags required by online marketing vendors in a fraction of the time normally required.

"Tag management is becoming widely recognized as a foundational layer for digital marketing and we are happy to welcome Tealium into our LINK Technology Program," said Jamus Driscoll, senior vice president of marketing at Demandware. "Tealium helps extend the value of our platform by making it easier to manage an even wider array of digital marketing solutions."

A tag is any snippet of code that allows an organization to integrate third-party services -- from web analytics to retargeting -- into their digital platforms. Through the Tealium LINK cartridge, a pre-built integration module, Demandware clients can add, edit and remove any digital marketing tag via an intuitive web interface without ever touching the webpage, and without requiring any IT assistance. Using Tealium's market-leading tag management solution, Tealium iQ, e-commerce marketers can launch more revenue-generating campaigns, free up valuable development resources, and increase web site performance.

"Demandware is an established leader with a best-in-class e-commerce platform," said Erik Bratt, vice president of marketing at Tealium. "We are thrilled to become a certified LINK Technology Partner. Together, we can help retailers quickly and easily streamline digital complexity and improve online results."

The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue-generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, retailers are able to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment. Through its LINK cartridge, Tealium helps extend the value of the Demandware Commerce platform by providing a pre-built turnkey integration with more than 350 major digital marketing vendors across key industry categories, including analytics, email, search, personalization and many more.

For more information about Demandware, please visit www.demandware.com. For more information about Tealium, please visit www.tealium.com.

About Demandware
Demandware ( NYSE : DWRE ) is a leading provider of software-as-a-service (SaaS) e-commerce solutions that enable companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly, and improve e-commerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com. Demandware is a registered trademark of Demandware, Inc.

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium's vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Citrix, Lincoln Financial Group, TUI, US Auto Parts, Perry Ellis, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.