SAN FRANCISCO, CA--(Marketwired - April 06, 2016) - YOU Technology, LLC, the United States' leading digital coupon provider behind some of the top names in grocery and retail, today announced that shoppers have clipped more than 3 billion unique digital coupons from its network since November 2009. This has saved American families upwards of $600 million through strictly paperless coupons.
"As one of the top digital marketing tools for retailers, personalized digital coupons play an integral role in building shopper engagement and loyalty," said Cheryl Black, CEO, YOU Technology, LLC. "Over 24 million shoppers have loaded our digital coupons to their shopper loyalty accounts, saving hundreds of millions of dollars. Along the way, we've collected critical data -- helping our retailers deliver even more captivating and relevant digital coupons to their shoppers."
Data collection on each digital coupon clipped and redeemed since YOU Technology's launch has revealed several high-level insights:
- Approximately 240,000 trees have been saved from digital coupon clips, as opposed to clipping 3 billion standard-sized paper coupons.
- On average, shoppers clipped/loaded eight digital coupons per site visit.
- In the last year alone, YOU Technology has experienced a 42 percent growth rate in digital coupon redemption.
Digital coupons from YOU Technology provide brick-and-mortar stores with a unique competitive advantage, as they have a 13-percent redemption rate, much higher than the redemption rate of traditional paper coupons. Over two million individual digital coupons are clipped every day from YOU Technology's network, with a peak of over 10 million in a single day.
YOU Technology has partnerships with more than 80 grocery and convenience store retailers, serving consumers in all 50 states. Acquired by Kroger in 2014, it has ongoing partnerships with retailers such as Shop Rite, Big Y, Raley's, and Shop 'n Save.
About YOU Technology, LLC
YOU Technology, LLC is an international digital coupon provider in the United States. Its cloud-based platform and solutions bridges the gap between online engagement and in-store purchase. YOU Technology provides a measurable way to win shoppers' hearts with captivating digital coupon offers and specialized content -- when they want, how they want and where they want them. Its network includes over 10,000 retail stores representing over $100 billion in retail sales with a 100 million US household reach. For more information, visit http://www.you.net.