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Teletubbies head to South Korea with new broadcast and consumer products agency deals

KBS, South Korea's national public broadcaster, to debut new Teletubbies series in May 2018

SMG Holdings/Joon International named territory licensing agent for Teletubbies toys and consumer products

HALIFAX , March 29, 2018 /CNW/ - DHX Brands, the dedicated brand management and consumer products arm of DHX Media (TSX: DHX.A, DHX.B; NASDAQ: DHXM), is pleased to announce that the new Teletubbies series has been picked up by South Korea's leading public broadcaster, KBS. This is the first South Korean broadcaster signed for the new Teletubbies series. Additionally, SMG Holdings/Joon International has been appointed licensing agent for Teletubbies in South Korea and is expected to begin rolling out a consumer products program in the territory later this year.

DHX Brands' new Teletubbies series has been picked up by South Korea’s leading public broadcaster, KBS, and the team has appointed SMG Holdings/Joon International as licensing agent for the hit kids' brand in the territory. (CNW Group/DHX Media Ltd.)

The two deals build on DHX Brands' strategy to expand the Teletubbies brand throughout Asia and to capitalize on the significant potential for consumer products in the territory. They come on the heels of recently announced broadcast and consumer products deals for Teletubbies in China , where the series is seen on the country's most popular streaming services, including iQIYI, Youku, Tencent and others.

"Our Asian rollout of the new Teletubbies series is off to a tremendous start," said Josh Scherba , EVP, Content and Distribution, DHX Media.  "We've seen strong viewer response in China so far and we're really excited now to expand this delightful evergreen property into South Korea for preschoolers and families to enjoy. As the leading public broadcaster in South Korea , KBS is the perfect platform for Teletubbies."

Peter Byrne , EVP DHX Brands, said: "There is a huge appetite for the Teletubbies brand in Korea and SMG Holdings has an extensive track record of managing top entertainment properties, making them the ideal agency to bring the magical world of Teletubbies to a new generation of preschoolers through consumer products and live experiences."

Joon Seok Choi , Co-CEO of SMG Holdings, said: "We are very excited to work with DHX Brands to represent the new Teletubbies. We're confident South Korea will become a role model territory for the further development and expansion of this iconic property, as we build a robust consumer products program for Korean children and their families to enjoy."

About DHX Brands
DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd., one of the world's leading children's content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children's and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands' world-class portfolio includes Teletubbies, Strawberry Shortcake, Twirlywoos, Massive Monster Mayhem, In the Night Garden and Mega Man . DHX Brands has operations in London , Toronto , Los Angeles and Hong Kong .

Disclaimer
This press release contains "forward-looking statements" under applicable securities laws with respect to DHX Media including, without limitation, statements the timing for commencing the consumer products program for Teletubbies in South Korea , market demand for Teletubbies in South Korea , the strategy for Teletubbies in Asia , the potential for consumer products in Asia and the business strategies and operational activities of the Company and its subsidiaries and results therefrom. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include the ability of the Company to execute on licensing arrangements and risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's most recent Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company's annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

SOURCE DHX Media Ltd.


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