Fully Integrated Tools Help Retailers Connect and Engage with Today's Mattress Shopper
LAS VEGAS, Jan. 25, 2019 /PRNewswire/ -- In response to changes in the consumer mattress-buying journey, Tempur Sealy® has developed Retail Edge, a fully integrated set of tools to deliver a connected and personalized experience throughout the buying process. Retail Edge is the end result of two years of in-depth quantitative research by Tempur Sealy, in which more than 15,000 consumers participated.
Retail Edge provides resources and solutions for retailers in the following areas: Retail Sales Associate Training, Digital Media, Advertising Messaging, In-Store Experience, Connected Retail and Optimized Product Assortment.
"The company has reviewed more than 20 million data points over the past two years, surveying more than 15,000 consumers investing over 7,000 hours spanning hundreds of purchase journey-related questions," said Rick Anderson, Tempur Sealy EVP and President, North America. "That deep understanding of the purchase journey has enabled us to launch Retail Edge, an integrated set of six different tools that provide shopper-focused solutions throughout the buying process."
Retail Edge is informed by shoppers via significant research, and is designed to help retailers succeed in the ever-changing marketplace. The solutions provided by Retail Edge deliver a connected and personalized consumer experience across all phases of the purchase journey – Pre-Interest Perceptions, Trigger, Initial Exploration, Active Evaluation, Purchase, and Post-Purchase Experience.
The process begins with a 360-degree health check in consultation with a Tempur Sealy sales representative, after which Retail Edge assets are deployed to meet the unique needs of each retailer.
"The goal of Retail Edge is to provide a superior purchase experience for consumers who engage with one of our retailers across the full purchase journey. This will better position Tempur Sealy retailers as solution providers and differentiate them from low-service, online retailers," Anderson added. "Those who have deployed Retail Edge have seen impressive results."
The Advertising component of Retail Edge features consumer insights, media and advertising best practices and interactive elements. The Digital section includes a complimentary digital health check to evaluate each retailer's digital footprint and connect them with experts and agencies to maximize their digital efforts. Similar levels of support are available for the Connected, In-Store, Assortment and Training components.
Tempur Sealy experts will be available in a dedicated Retail Edge space at Las Vegas Market, located in the Sealy showroom (C-1496). Interested retailers should contact their Tempur Sealy sales representatives for additional information or a demonstration.
About Tempur Sealy International, Inc.
Tempur Sealy International, Inc. (TPX) develops, manufactures, and markets mattresses, foundations, pillows and other products. The Company's products are sold worldwide through third party retailers, its own stores, and online. The Company's brand portfolio includes many highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy® featuring Posturepedic® Technology, and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, KY. For more information, visit http://www.tempursealy.com or call 800-805-3635.
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